In case you haven’t seen any of the materials, Kelsey’s new parent company, BIA, is launching Winning Media Strategies, its first full-fledged conference. Developed by BIA’s Rick Ducey, who previously was the head of research at The National Association of Broadcasters, the conference is geared to provide broadcasters, cable TV and newspaper execs with practical strategic tips from leaders that have a “winning” track record.
Broadcasters, in particular, haven’t been as engaged in local online, online video and wireless development as you would think, given their highly leverageable strengths in each area. This conference is set to get them going.
During the event, there will be special discussions from such media luminaries as Emmis Radio’s Jeff Smuylan, The USC Annenberg School’s Adam Clayton Powell III (a pioneer in computer journalism), Sezmi’s Bruno Pati, HipCricket’s Ivan Braiker, Genius Rocket’s Mark Walsh (“Mr. Vertical”), Greenspun Interactive’s dynamic duo of Chris Jennewein and Rob Curley, AOL Search’s John Kanapell , my former colleague Gordon Borrell, and Lynda Chlorizo, who recently left the helm at AOL’s Platform A (and should have plenty to say about online advertising).
The conference also takes advantage of its location at a historic landmark hotel in Washington’s leafy Woodley Park to provide assessments of how regulation and legislation may impact media during the Obama administration.
It’s a funny subject. I first moved to Washington in 1986 because legislation and regulation was more important than technology for media innovation. That obviously changed by the early 1990s, but new initiatives by the Obama administration should have some impact.
Former FCC Chair Dick Wiley, who many consider the most influential figure in the DC Media regulatory world, is heading up the discussion here. All in all, it should be a thoughtful, useful and stimulating event. You can register here.