Peter Krasilovsky's

Local Onliner

Apr 22
2009

AutoTrader Reaches Out Vertically Via Adify

Cox’s AutoTrader.com, which reaches 15 million unique visitors per month, bills itself as “the Google of auto search.” For the most part, the visitors come from the URL, plus various affiliate relationships. But now it is reaching out to potential car buyers in general via “AutoTrader.com Access,” a customized vertical network developed with Adify, which …continue reading »

Categories: Google, Verticals

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Apr 21
2009

Citysearch In Separate Deals With YellowPages.com, SuperPages.com

Citysearch’s strategy of winning wider distribution for its user reviews, editorial content and business profiles “and living wherever consumers want to be” has becoming closer to reality as it has announced back-to-back partnerships with Idearc’s SuperPages.com and AT&T Interactive’s YellowPages.com. The deals reinforce an earlier deal announced last month with MySpace. While the business relationship …continue reading »

Categories: Local Search, Sales Channels, Yellow Pages

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Apr 21
2009

J-Lab Awards Eight HyperLocal Grants

American University’s J-Lab, which is funded by The Knight Foundation, has announced new grants for eight hyperlocal sites as part of its New Voices competition. All of the sites are focused on geographic communities, with many of them appearing to be run by former newspaper journalists. The awards consist of $17,000 in the first year, …continue reading »

Categories: Google, HyperLocal, Mobile, Yellow Pages

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Apr 21
2009

ReachLocal Launches Local Ad Exchange

ReachLocal has launched ReachLocal XChange, a local business ad exchange, with Fox Audience Network, Ask Sponsored Listings and others. By doing so, the company moves beyond its initial reliance on search packages to small businesses. The introduction of an ad exchange is the second major change to its model in recent months. A couple of …continue reading »

Categories: Classifieds, Google, Local Search, Misc, Sales Channels

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Apr 17
2009

Intuit SMB Services Buys BooRah, Will Add Reviews

Intuit has purchased BooRah, a ratings and review site, and will add its functionality to the Intuit small business platform, which has also incorporated the old StepUp ecommerce site and Homestead website construction services. The companies aren’t talking much about the deal, which closed yesterday. BooRah recently changed strategy, moving away from a reliance on …continue reading »

Categories: Mobile, Shopping/Transactions

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Apr 16
2009

Apartments Increasingly Marketed on Web, Mobile

Apartments are in the vanguard among online marketplace verticals, as more apartment owners take advantage of Web and mobile features to target prospects — especially younger prospects. Indeed, apartment owners are increasingly leveraging video to show off floor plans and surrounding communities. They’re also using social media such as MySpace to differentiate their communities and …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Shopping/Transactions, Verticals, Yellow Pages

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Apr 15
2009

Wedding Mapper Provides Customized Maps, Targeted Ads

Selling advertising on customized Google Maps is becoming increasingly common, with agencies such as LAT49 showing the way. Ads have been sold on maps for hiking, jogging trails, local transit and other categories. Now Wedding Mapper is taking the same concept to weddings, where it allows couples to map out a wedding trail of airports, …continue reading »

Categories: Google, Mapping, Verticals, Yellow Pages

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