Peter Krasilovsky's

Local Onliner

May 29
2009

YPG Launches ‘Answers’ Using Praized Platform

Yellow Pages Group Canada, the leading YP in Canada, is going deep into social networking via the launch of answers.yellowpages.ca, a new Yelp-like service that relies on the wisdom of the community to ask questions, and provide recommendations and information about local services. All the information is portable to Facebook or Twitter, and can be …continue reading »

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May 28
2009

D7:The WaPo’s and HuffPo’s Different Takes on Local News

Two very different takes on local news were in evidence at the WSJ’s D7 conference in Carlsbad,CA today, as Arianna Huffington of The Huffington Post and Katharine Weymouth of The Washington Post were interviewed by former Post reporter Kara Swisher about their respective directions. Since the November election, Huffington noted that the Huffington Post has …continue reading »

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May 27
2009

John Malone at D7: No Easy Answers for Local

Liberty Media Head John Malone, the man who conceptualized the “500 channel” universe and lead the cable TV revolution in the 1980s, told an audience at the WSJ’s D7 conference in Carlsbad,CA that he sees the need for local news and local advertising, but doesn’t clearly how to create a successful local product. ”What’s the …continue reading »

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May 27
2009

D7: Twitter Considers Premium Service for SMBs and Pros

Conjuring up Twitter’s business model takes a lot of imagination. But founders Evan Williams and Biz Stone, speaking at The Wall Street Journal’s D conference in Carlsbad, CA, says the name of the game will be “enhanced capabilities” aimed at small business and professional users – something supported by a WSJ poll showing that 24 …continue reading »

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May 26
2009

Observations on Open Table’s IPO

OpenTable, the elite restaurant reservations service linked to hundreds of local media and organizational websites such as Citysearch and Superpages.com, defied naysayers last Thursday with a successful IPO that ended its first day at $28.71; 44 percent above its $20 opening price. In two days of subsequent trading, the price has come down to $26.72. …continue reading »

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May 26
2009

‘Brand Affinity’ Localizes Online Endorsements by Athletes

Aggregating promotions so that local businesses can logistically compete with national players has been a challenge. ePrize has done it for high priced prizes such as cars. Now Brand Affinity Technologies is making it possible for local businesses to acquire paid endorsements by major athletes. The effort has special resonance for local marketers that want …continue reading »

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May 22
2009

WMS ’09: Local Advertisers Talk About Their Media Choices

Local advertisers speaking at WMS 09 in Washington D.C. this morning had plenty to say about how they perceive their choices in advertising, online and off. Dianne Bonanno, Senior Manager, Marketing Communications, The Graduate School, said that her adult education company is doing good business. “In a downturn, people invest in themselves and institutions,” she …continue reading »

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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