Yellow Pages Group Canada, the leading YP in Canada, is going deep into social networking via the launch of answers.yellowpages.ca, a new Yelp-like service that relies on the wisdom of the community to ask questions, and provide recommendations and information about local services. All the information is portable to Facebook or Twitter, and [...]
Monthly Archives: May 2009
D7:The WaPo’s and HuffPo’s Different Takes on Local News
May 28, 2009 – 10:16 pm
Two very different takes on local news were in evidence at the WSJ’s D7 conference in Carlsbad,CA today, as Arianna Huffington of The Huffington Post and Katharine Weymouth of The Washington Post were interviewed by former Post reporter Kara Swisher about their respective directions.
Since the November election, Huffington noted that the Huffington Post has gone [...]
John Malone at D7: No Easy Answers for Local
May 27, 2009 – 9:12 pm
Liberty Media Head John Malone, the man who conceptualized the “500 channel” universe and lead the cable TV revolution in the 1980s, told an audience at the WSJ’s D7 conference in Carlsbad,CA that he sees the need for local news and local advertising, but doesn’t clearly how to create a successful local product.
”What’s the [...]
D7: Twitter Considers Premium Service for SMBs and Pros
May 27, 2009 – 6:36 pm
Conjuring up Twitter’s business model takes a lot of imagination. But founders Evan Williams and Biz Stone, speaking at The Wall Street Journal’s D conference in Carlsbad, CA, says the name of the game will be “enhanced capabilities” aimed at small business and professional users – something supported by a WSJ poll showing that 24 [...]
Observations on Open Table’s IPO
May 26, 2009 – 11:31 pm
OpenTable, the elite restaurant reservations service linked to hundreds of local media and organizational websites such as Citysearch and Superpages.com, defied naysayers last Thursday with a successful IPO that ended its first day at $28.71; 44 percent above its $20 opening price.
In two days of subsequent trading, the price has come down to $26.72. [...]
‘Brand Affinity’ Localizes Online Endorsements by Athletes
May 26, 2009 – 9:56 pm
Aggregating promotions so that local businesses can logistically compete with national players has been a challenge. ePrize has done it for high priced prizes such as cars. Now Brand Affinity Technologies is making it possible for local businesses to acquire paid endorsements by major athletes.
The effort has special resonance for local marketers that want [...]
WMS ’09: Local Advertisers Talk About Their Media Choices
May 22, 2009 – 5:22 pm
Local advertisers speaking at WMS 09 in Washington D.C. this morning had plenty to say about how they perceive their choices in advertising, online and off.
Dianne Bonanno, Senior Manager, Marketing Communications, The Graduate School, said that her adult education company is doing good business. “In a downturn, people invest in themselves and institutions,” she noted. [...]
