Yellow Pages Group Canada, the leading YP in Canada, is going deep into social networking via the launch of answers.yellowpages.ca, a new Yelp-like service that relies on the wisdom of the community to ask questions, and provide recommendations and information about local services. All the information is portable to Facebook or Twitter, and can be embedded in user blogs.
The service has advertising from Google AdSense. It is the first implementation of the Praized Media social platform, a Montreal firm co-founded by Sebastien Provencher, a long time YPG executive.
Soft-launched earlier this month, users have already received recommendations for restaurants, florists, dentists, mechanics, cosmetic surgeons, wedding photographers and DJs. Praized offers quick links to U.S. and Canada businesses via access to both YPG and Localeze data.