Peter Krasilovsky's

Local Onliner

May 22
2009

WMS ’09: Radio, TV Seek to Extend Reach Via Wireless

Radio and TV station executives and industry groups are seeking to get chips inserted into mobile handsets to extend the reach of their respective programming. And they may do it with federal help as a public safety issue. Emmis Communications President and CEO Jeff Smulyan, speaking at WMS ’09 in Washington D.C. said radio chips …continue reading »

Categories: Conferences, TV/Radio

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May 22
2009

The Sales Debate at WMS ’09: Interactive Specialists, or Sell-It-All?

As more and more digital products and partnerships are introduced, a real debate is emerging whether they can be sold by a traditional media sales type who may be more focused on core product, have limited time to make his or her case (and apparently, a “C student” as well). WMS ’09 participants in Washington …continue reading »

Categories: Conferences, Sales Channels, TV/Radio

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May 21
2009

DC Insider Dick Wiley at WMS ’09: Broadband is Top of Agenda

Broadband is at the top of the agenda for the Obama administration and the FCC, with digital TV a close number two, according to influential Washington lawyer Dick Wiley, who was speaking at BIA’s Winning Media Strategies. Broadband is going to be “the big one,” with a special focus on underserved, vulnerable parts of the …continue reading »

Categories: Conferences, Technology, TV/Radio

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May 21
2009

WMS ’09: New Tech is Redefining the TV Experience, Business Models

New digital technologies using ATSC-DTV standards are redefining the TV experience and enabling new business models, says Glenn Reitmeier, VP of Tech Standards and Policy for NBC-Universal, who was speaking at BIA’s Winning Media Strategies conference in Washington D.C. “We are at a really exciting phase” akin to General Sarnoff’s use of radio receivers to …continue reading »

Categories: Conferences, Mobile, Technology, TV/Radio, Video

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May 21
2009

WMS ’09: Arbitron Sees ‘Explosive Growth’ of Video, Social Networking, Mobile, Internet Radio

The use of online video, social networking and mobile services have “exploded”in the past year, and Internet radio is a big contender to join this group in 2009, according to Arbitron Executive VP of Sales Pierre Bouvard, who was speaking at BIA’s Winning Media Strategies conference in Washington D.C. Online video popped like the Internet …continue reading »

Categories: Conferences, Mobile, Research, TV/Radio

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May 18
2009

American Towns Gets More Local After Going National

Here’s some irony: by going national, AmericanTowns has become more local. The company, founded in 1999 by ex Time Warner exec Mike Kelly (who later went back in and became President of AOL Media Networks) was one of the original hyperlocal sites. Kelly’s idea was to build out a template, serve affluent suburban communities, and …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Mobile

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May 14
2009

NPR’s Schiller: Radio Sites Must Do More than Complement

NPR President and CEO Vivian Schiller says that “radio and NPR (are) doing very well, but we have to think now about becoming our own disruptors before we take the path of newspaper companies.” Speaking on a Fast Search Webinar, the former GM for NYTimes.com opined that “digital media is more compatible with radio than …continue reading »

Categories: TV/Radio

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