Peter Krasilovsky's

Local Onliner

May 13
2009

Outside.In: For Hyperlocal, It’s Not About the Destination Site

Outside.in, the three-year-old placeblogger/hyperlocal company, is in the enviable position of being able to focus on building its blogger platform and network. Its lead investors, including Union Square Ventures and Esther Dyson, have given it an especially long leash, convinced (like Twitter and others) that revenues await high volume sites down the road. And the …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Shopping/Transactions

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May 12
2009

The Cross-Platform NY Times : 2-10 Year Outlook

The New York Times may be on shaky ground financially, but its R&D unit shows off some fascinating prototypes of what news and advertising will look like in a two part video-and-talk with Zachary Seward from Harvard’s Nieman Journalism Lab. Most of the efforts are geared on a seamless transition from a number of “well …continue reading »

Categories: Misc, Newspapers, Research, Technology, Yellow Pages

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May 12
2009

SeaVast’s Pulse 360 Offers Alternative to Keyword Search

Google’s done pretty well with text ads based on keyword search. But do content page keywords really unleash the potential for Weather.com beyond “cumulous clouds,” or for MSNBC.com beyond “election results?” In fact, media sites such as Weather.com and USAToday.com are likely to attract a certain type of person that may be ready to do …continue reading »

Categories: Classifieds, Local Search, Shopping/Transactions

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May 11
2009

TargetSpot Focuses on Online Radio Ads; Preps for Google’s (Re)Entry

Radio stations have only marginally leveraged the Web, generally via streaming news and music. Very little unique advertising has been sold. Aiming to fix that is TargetSpot, a two-year-old company that is working with 70 station groups to produce and sell both local and national audio ads. Founded in summer 2006 and launched in January …continue reading »

Categories: Google, TV/Radio

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May 11
2009

YellowSpaces: New IYP Focuses on Mobile-Oriented Features

YellowSpaces, a startup launched by New York entrepreneur Constantin S. Manta, hopes to differentiate itself from a glut of Internet Yellow Pages and local search applications by keeping things clean, better engaging users, and better integrating mobile channels. The service has such state of the art, mobile-oriented features as city name guessing after just a …continue reading »

Categories: Local Search, Yellow Pages

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May 8
2009

DotMenu CEO Frank Blot: Converting College Diners into Lifetime Customers

Acquiring customers at an early age and getting them to use your services or products through their various life stages has been an appealing strategy for everything from autos to cigarettes to newspapers. Can it apply to online food ordering when it starts from a college dorm? DotMenu Inc. CEO Frank Blot thinks it can. …continue reading »

Categories: Google, Local Search, Mobile, Shopping/Transactions

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, VP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, SpaBoom
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir.,, New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    Darren Waddell, EVP, Reply.com

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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