Peter Krasilovsky's

Local Onliner

Jun 30
2009

MerchantCircle Adds Local Coupons on Twitter

Coinciding with its high showing in the Quantcast analysis, MerchantCircle today announced that it has added a local city coupon feed for Twitter. Merchant coupons will now be fed to city-specific Twitter feeds (i.e. @MCircleNY) so that local consumers can find local coupons and events in real-time. MerchantCircle reports that more than 50,000 coupons and …continue reading »

Categories: Local Search, Shopping/Transactions

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Jun 30
2009

Quantcast Publishes ‘Top 10′ Online Directories

Figuring out who is on top of the heap in the online directory business is a complex task: on one hand, a “directory” category is kind of an oxymoron, given that so much of what is quantified is based on search engine optimization. Only 25 percent of Citysearch’s traffic, for instance, comes from its destination …continue reading »

Categories: Classifieds, Local Search, Research, Yellow Pages

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Jun 30
2009

MojoPages Lands $5 Million; Pushes Local Affiliation Strategy

MojoPages, a 12 person local search/directory player based in the San Diego beach town of Solana Beach , has landed $5 Million in Series A funding from Austin Ventures. Mojo has settled on $5 million as the amount it needs to get to breakeven on a cash flow basis, says CEO Jon Carder, who founded …continue reading »

Categories: Local Search, Money, Newspapers, TV/Radio, Yellow Pages

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Jun 29
2009

New Hyperlocal Network Created via Community Paper Sites

Kaesu, a provider of online services to free community papers, has received “more than $1 million” to jumpstart its efforts. The strategic investment, from Media Space Solutions, is geared to open up community paper inventory around the U.S. for Media Space’s national advertisers. Kaesu, a four-year-old company with fewer than ten employees, has ties with …continue reading »

Categories: Classifieds, HyperLocal, Money, Newspapers

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Jun 29
2009

Larkin: When It Pays to Advertise in a Niche Publication

Niche publications serving specific demographics, like gays, seniors or Koreans, can make a lot of sense. But not every niche is the same. Longtime YP executive Dick Larkin, the “Small Business Commando,” lays out some rules of the road for niche advertising in the latest edition of his newsletter. “Your customers want respect, acceptance, and …continue reading »

Categories: Verticals, Yellow Pages

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Jun 26
2009

HotJobs’ Launches ‘Pay-Per-Candidate;’ Broad Implications

In an action that could have broad implications for the classifieds industry, Yahoo! HotJobs has added a “Pay Per Candidate” model that guarantees that recruiters aren’t paying for untouched “ghost” listings. Pay Per Candidate only charges recruiters when candidates view a listing and act on it. The HotJobs model, similar to efforts launched by niche …continue reading »

Categories: Classifieds, Local Search, Yahoo

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Jun 26
2009

Shopping.com, Krillion Team on Local Retail/Online Product Locator

EBay’s Shopping.com has teamed with Krillion to launch The Krillion 360 Product Locator, which steers shoppers towards both online ecommerce sites and local retailers. The Locator can be added as a button to any website. On one level, The Locator doesn’t seem to aid Krillion’s core mission: boosting local retailer sales. Just when you were …continue reading »

Categories: Local Search, Shopping/Transactions

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