TV and local social media are being integrated in Prius Neighborhood, a new “community-generated” TV program that will highlight the green sensibility of Toyota’s Prius hybrid. Gas pumpers will watch the program on pumpside TVs at over 1,000 gas stations in over 100 DMAs. They can go to a website to submit local events and comments.
The GSTV listings are also searchable on the Web site by zip code and via regional Twitter pages. Users can also become fans on Facebook. GSTV programming also features ESPN sports, CBS news and entertainment, local weather and C-store promotions.
Interesting. Can understand why Toyota is doing it for Prius marketing… but seems it would catch on more if it was an open collaboration of more makers as a ‘hybrid community’ – more of a social movement than a brand affinity.