ILM East: The Largest East Coast Local Show
Boston March 26-28
Keynotes
Ted Leonsis, Vice Chairman of the Board, Groupon +++
Jason Calacanis, CEO, Mahalo
Michael Zimbalist, VP, Research Operations, New York Times
Jay Herratti, CEO, CityGrid
Leslie Berland, SVP, Social Strategy, American Express
Michael Silberman, GM, NewYorkMag.com
Featured Speakers
Bill Bice, CEO, BoomTime
Merrill Brown, co-founder. MSNBC.com, Court TV
Geoff Cramer, CEO, Social Made Simple
Juan Delgado, Managing Director, Americas, Perform!
Jim Douglass, EVP, Cartera Commerce
Jere Doyle, CEO, EverSave
Walt Doyle, CEO, Where
Josh Fenton, CEO, GoLocal24
Adam Japko, CEO, Digital Sherpa
Maria Kermath, Dir., New Tech, AT&T Advertising Sales
Mark Josephson, SVP, AOL Local
Charlie Kim, CEO, Next Jump
John McIntyre, CEO, Pixelfish
Scott Maxwell, Sr. Managing Director, Open View
Randa Minkarah, SVP, Revenue, Fisher Communications
Randy Parker, President, SMB Apps
Mark Schmulen, GM, Social Media, Constant Contact
Andy Slater, VP, Digital Agency Sales, Katz 360
Andrew Shotland, Publisher, Local SEO Guide
Christopher Tippie, CEO, FindNSave
John Valentine, VP, Scvngr/Level Up
Darren Waddell, EVP, Reply.com
Zohar Yardani, CEO, Main St. Connect
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.
I’ve heard from some Idearc company insiders that the direct mail aspect of their business has been quite successful.
It’s a way to extend the sales relationship and leverage the outside team.
The customer using direct mail coupons is much more responsive than the printed directory.
What’s interesting is that in your home town of Carlsbad, CA, Idearc is not the incumbent publisher, and is instead a competitor in an intensely crowded directory market with AT&T, YellowBook, and United Publishers.