Comments on: SuperPagesDirect’s DM Card Pack http://localonliner.com/2009/06/17/superpagesdirect%e2%80%99s-dm-card-pack/ Peter Krasilovsky's Fri, 18 May 2012 14:01:33 +0000 hourly 1 http://wordpress.org/?v= By: Dick Larkin http://localonliner.com/2009/06/17/superpagesdirect%e2%80%99s-dm-card-pack/comment-page-1/#comment-181696 Dick Larkin Tue, 23 Jun 2009 13:40:15 +0000 http://localonliner.com/?p=1876#comment-181696 I've heard from some Idearc company insiders that the direct mail aspect of their business has been quite successful. It's a way to extend the sales relationship and leverage the outside team. The customer using direct mail coupons is much more responsive than the printed directory. What's interesting is that in your home town of Carlsbad, CA, Idearc is not the incumbent publisher, and is instead a competitor in an intensely crowded directory market with AT&T, YellowBook, and United Publishers. I’ve heard from some Idearc company insiders that the direct mail aspect of their business has been quite successful.

It’s a way to extend the sales relationship and leverage the outside team.

The customer using direct mail coupons is much more responsive than the printed directory.

What’s interesting is that in your home town of Carlsbad, CA, Idearc is not the incumbent publisher, and is instead a competitor in an intensely crowded directory market with AT&T, YellowBook, and United Publishers.

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