Peter Krasilovsky's

Local Onliner

Jun 26
2009

First Days with My Garmin Nuvi 760

After years of resisting the urge to buy a GPS – I generally know where I am going — GPS prices have come down so much that I broke down and paid $190 on Amazon for a Garmin Nuvi 760 that cost $399 last year. I know it’s a short term piece of equipment. Next …continue reading »

Categories: Mapping, Mobile

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Jun 24
2009

Yahoo to White Label AdReady’s SMB Banner Effort

AdReady’s template banner ads and media campaigns for SMBs will soon be available via Yahoo. The deal represents a major win for AdReady, which is already re-sold on a white-label basis by The New York Times, The Boston Globe, Univision and MSNBC and runs 10,000+ ads a month. SMBs who wouldn’t ordinarily take the initiative …continue reading »

Categories: Local Search, Newspapers, Sales Channels, Yahoo

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Jun 24
2009

Survey: TV Stations Installing Senior Execs for Web Management

TV stations have been behind the curve to leverage the local Web, but top station groups now routinely have dedicated new media executives, often with the rank of vice president or higher, according to a new survey by TV Newsday. The executives, many of whom in place for less than three years, oversee local Web …continue reading »

Categories: TV/Radio

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Jun 19
2009

JitterGram for Local Merchants: ‘Show the Phone!’

A lot of small businesses are tinkering with mobile media, especially adding Twitter. We heard recently from sales consultant Mel Taylor that Naked Pizza in New Orleans, which is backed by netprenur Mark Cuban, is getting 15 percent of its walk-ins via Twitter. But how can most businesses really work with mobile? That’s the challenge …continue reading »

Categories: Mobile

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Jun 18
2009

NBC’s Zucker: Station Websites Will Feature City Names

NBC Universal President and CEO Jeff Zucker told Paid Content that its TV station websites have transcended the TV medium to go local in a bigger way. That’s one of the reasons they’ve been rebranded for geo-qualifiers, rather than call letters. Goodbye WNBC.com. Hello NBCNY.com. “We really changed the way people look at local television …continue reading »

Categories: TV/Radio

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Jun 17
2009

SuperPagesDirect’s DM Card Pack

The extension of Yellow Pages’ reach via other media is well under way. We’ve seen versions of Yellow Pages advertising on the Web, CD ROMs, billboards, and interactive TV. And we’ve heard Yellow Pages advertising on various phone services as well. Direct mail is good too. Last week, my “affluent” home received a SuperpagesDirect Card …continue reading »

Categories: Classifieds, Verticals, Yellow Pages

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Jun 16
2009

Gas Station TV Brings in Local Info Via ‘Prius Neighborhood’

TV and local social media are being integrated in Prius Neighborhood, a new “community-generated” TV program that will highlight the green sensibility of Toyota’s Prius hybrid. Gas pumpers will watch the program on pumpside TVs at over 1,000 gas stations in over 100 DMAs. They can go to a website to submit local events and …continue reading »

Categories: HyperLocal, Misc, Video

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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