Peter Krasilovsky's

Local Onliner

Jun 16
2009

Village Voice Media Creates Local Niche Network

Niche networks make a lot of sense, given that local media sites are often under-delivering; site reach similar audiences; and many blogs and sites really aren’t equipped to sell advertising. The newest niche network is the Voice Local Network, which is being rolled out by Village Voice Media, the publisher of 15 alternative weeklies (per …continue reading »

Categories: Newspapers, Sales Channels, Verticals

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Jun 11
2009

AOL Acquires Armstrong’s Patch, Plus Going.com

John Brod, Patch.com AOL reaffirmed its strong interest in local today, announcing that it is purchasing Patch.com, a 25 person hyperlocal service invested in by new CEO Tim Armstrong when he was still at Google; and Going.com, an events-driven social network and self-serve ticketing platform aimed at 20- somethings. Patch.com is currently in five suburban …continue reading »

Categories: Google, HyperLocal, Money

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Jun 11
2009

Bid4Spots’ Reverse Auctions Add Cable Systems

Bid4Spots, which has successfully played David vs. Google’s Goliath in working with radio stations to reverse auction off unsold airtime, is extending its service to local cable TV. The auctioneer will work with advertisers to let cable operators bid to place ads on networks. Cable systems generally have two minutes of inventory an hour. As …continue reading »

Categories: Google, Sales Channels, TV/Radio

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Jun 11
2009

Len Muscarella, 57, Interactive Pioneer

Interactive Innovator Len Muscarella died last week of a heart attack. Len was 57, happy, and seemingly healthy. A pioneering member of the Videotex Industry Association via his work with CBS and Prodigy (later, the Interactive Services Association), Len was known to many of us as the tuxedoed, wise-cracking emcee for Editor & Publisher’s EPpy …continue reading »

Categories: Misc

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Jun 10
2009

Diller: Local Remains in Infancy; Citysearch ‘Just 20% There’

IAC Chair Barry Diller, in an interview with Paid Content, noted that organizing local information remains a series of “impossible tasks.” “There are so many merchants, so connecting (local activity) into a service that gets you the things you want to know about all of those services in one place and then has the commerce …continue reading »

Categories: Yellow Pages

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Jun 10
2009

Potts: Yelp Squeezing Newspapers, like Craigslist Eating Classifieds

Local media consultant Mark Potts writes in his blog that “Yelp is doing the kind of fundamental damage to newspapers’ traditional local entertainment listing and reviewing role that Craigslist did to classifieds.” For Potts, that means more bad news for newspapers. “The last really defensible franchise for newspapers is local news and information, and local …continue reading »

Categories: Newspapers, Verticals

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Jun 5
2009

Some Doctors Muzzling Patient Reviews

Ratings and reviews of service professionals are increasingly sought when consumers are ready to make a choice. But doctors and hospitals remain a last frontier in review-dom. And that’s the way it will remain, if some elements in the medical community have their way. Medical “gag orders” are now in use by a small group …continue reading »

Categories: Social Media, Verticals

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