Hyperlocal sites are well intentioned, and most have some kind of a business plan. But they haven’t really focused much on making money. That’s where GrowthSpur, a new company, comes in.
Launched by former Washington Post executive and BackFence founder Mark Potts, GrowthSpur is a “soup to nuts” provider of training and services, targeting an [...]
Monthly Archives: July 2009
Potts Launches Effort to Make HyperLocal into a Real Business
The Huffington Post Slates Denver as Local Market #3
The Huffington Post has hired a staffer for a Denver site, which will launch in September. Denver, the nation’s 20th largest market, will be HuffPo’s third local site. New York and Chicago are already up.
Los Angeles is slated to be #4, with more than a dozen sites planned in all. The sites are being [...]
ServiceMagic TV Campaign Takes on YPs
ServiceMagic, like Angie’s List, is spending big time to reach home owners with network TV ads. Two are currently in rotation; this one is a direct “PC vs. Mac” -like take on the Yellow Pages.
ServiceMagic is not the only local company on the airwaves. But it is the only one spending money. PennySaver [...]
Village Voice Media: Jumpstarting Online Efforts
The conventional wisdom is that alternative weeklies have their best days behind them. But that’s clearly not the position of Village Voice Media, which owns 15 titles reaching about ¼ of the 7.6 million alt weekly readers in the U.S.
President and COO Scott Tobias notes that VVM has aggressively moved online in the last [...]
CBS Sports Taking Out Local Domains (Too)
ESPN, which revealed a plan this week to launch a series of local sports websites, may soon be contending with local CBS Sports sites as well. As reported by the Fang’s Bites blog, , ESPN has registered at least 26 ESPN(Cityname).com sites, but CBS Sports is also in on the action, having registered at [...]









