ServiceMagic, like Angie’s List, is spending big time to reach home owners with network TV ads. Two are currently in rotation; this one is a direct “PC vs. Mac” -like take on the Yellow Pages.
ServiceMagic is not the only local company on the airwaves. But it is the only one spending money. PennySaver also has floated a video, based on MC Hammer’s “You Can’t Touch This.” But its “MC Saver” is only on YouTube.
Thanks to my colleague Steve Marshall and his TV Eye for noticing the ServiceMagic spots.
Love it! (Sorry YP’s.)