Peter Krasilovsky's

Local Onliner

Jul 23
2009

AT&T Launches YP.com as Webby Complement to Yellowpages.com

AT&T Interactive today launched a beta version of YP.com, a website that won’t be heavily promoted but will add cutting edge features to searches, such as expandable local maps in results, aggregated SMB content, and videos, coupons and other promotions. AT&T bought the URL for $3.85 million from LiveDeal in January 2009. A company blog …continue reading »

Categories: Local Search, Verticals, Video, Yahoo, Yellow Pages

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Jul 22
2009

AT&T, Yahoo Team for Behavioral Targeted Display Ads

Yahoo is extending its local sales reach for its behavioral targeting-informed display ads, enlisting AT&T Interactive’s 5000+ sales reps. They will begin selling the “APT” branded- display ads later this summer to local businesses in more than 300 categories, along with Yellowpages.com, search packages, online video and other products. The announcement is something of a …continue reading »

Categories: Local Search, Newspapers, Sales Channels, Yahoo, Yellow Pages

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Jul 22
2009

Idearc’s EveryCarListed.com Debuts ‘All Video’ Car Listings

EveryCarListed.com, a 25 person car portal quietly acquired by Idearc in February, has formally rolled out its new look-and-feel. It includes an unprecedented effort to provide videos of every car on the site. The site currently has two million car listings, with one million listings already attached to videos. The site will be “all video” …continue reading »

Categories: Classifieds, Google, Verticals, Video, Yellow Pages

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Jul 20
2009

ESPN Adding New Local Sites in 3 Major Markets

The New York Times reports that ESPN, after a successful launch of its local sports website concept in Chicago, is adding three more markets: New York, Los Angeles and Dallas. The Dallas site launches this fall, while New York and LA will start in early 2010. Fifteen staffers are being added for the three sites, …continue reading »

Categories: HyperLocal, Newspapers, TV/Radio, Verticals

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Jul 17
2009

LAT49 Raises $1.5 Million

Lat49, which sells ads on online maps for over 120 websites, including Topix.net, Trails.com and others, announced that it has raised $1.5 million in Series A financing. Participation was lead by PenderFund Capital Management, with further participation from existing investors including Discovery Capital. The site, launched in early 2007, focuses on location specific segments. These …continue reading »

Categories: Local Search, Mapping

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Jul 15
2009

New CEO at HopStop Pushes for Fast Growth

HopStop, which provides public transit routing and schedules, plus walking directions, has brought in new leadership and expects to pursue rapid growth to 200 cities. It is currently in seven markets (or eight, if you count Long Island as a separate market). New CEO Joe Meyer, a former Quigo and eBay executive, was brought in …continue reading »

Categories: Google, HyperLocal, Mapping, Mobile, Newspapers

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Jul 14
2009

Urban Mapping Seeks ‘Incremental Page Views’ to Neighborhood Maps

As noted in the above post, Urban Mapping continues to build out its neighborhoods and compete to license its neighborhood mapping API. It has 80,000 neighborhood maps developed. But it is also focusing on providing additional value with several features that add incremental page views, says CEO and founder Ian White. Relatively new endeavors for …continue reading »

Categories: HyperLocal, Mapping, Verticals

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