Peter Krasilovsky's

Local Onliner

Jul 14
2009

Maponics Adds Zip Code Data to Neighborhood Info

Maponics, a provider of polygonal neighborhood boundary data based on both GIS and sociological data, is launching a suite of services that match the data with zip codes. The Norwich,VT-based company, which has around 30 staffers, says it is now tracking 66,000 neighborhoods in the U.S. and Canada. Customers for Maponics data include Google, Trulia, …continue reading »

Categories: HyperLocal, Mapping, Shopping/Transactions, Verticals, Yellow Pages

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Jul 10
2009

Localeze ‘Confidence Scores’ Addresses SMB Spam

There’s too much “noise” with SMB information, and no one knows which businesses have up-to-date and fully populated information. Many SMBs, for instance, will have two or more sets of profiles, featuring different types of information. Think, for instance, of all the directory sites asking SMBs to “claim” their listing. The frequent result is a …continue reading »

Categories: Google, Local Search, Mapping

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Jul 9
2009

Oodle Adds Twitter; Sees Common Thread with Facebook et al

Oodle has added Twitter to its outlets for social classified listings. Oodle’s other social media outlets also include Facebook, MySpace and AOL. CEO Craig Donato says he hopes to apply the learnings to Twitter from its launches on the other sites. Oodle is obviously less impacted by Twitter’s 140 character limit than other media, since …continue reading »

Categories: Classifieds, Google, Social Media

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Jul 9
2009

Dealix Rolls Up ‘Big 3′ Portals for Auto Quotes

Providing price quotes to online auto shoppers (and the auto ecosystem of lead providers and OEMs) has been a tough business for third party auto sites. It involves a lot of interaction with thousands of individual dealerships. But Cobalt’s Dealix has jumped into the fray, and is now using its relationship with thousands of new …continue reading »

Categories: Classifieds, Verticals

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Jul 8
2009

Angie’s List Makes Lifetime Memberships Available

The Sierra Club and other things may be worthy of annual support, and even lifelong memberships. But Angie’s List? The premium ratings service for local SMBs is now offering lifetime memberships to enthusiastic fans. The memberships cost in the neighborhood of $1,000 to $1,250. Discounts of up to 25 percent can be had via discount …continue reading »

Categories: Shopping/Transactions, Verticals

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Jul 7
2009

Out of Home Consolidation Begins? Danoo Buys IdeaCast

Out of home media – initially billboards and electronic signs, but now extending to the flat screen TVs at gas stations, groceries, retailers, on elevators and buses and in fast food restaurants – is getting a big push. But many questions about the industry remain – i.e. who the key players will be, where will …continue reading »

Categories: Sales Channels, Video

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Jul 6
2009

AH Belo Invests in Real Estate Pay For Performance Site

Newspaper companies are so far down we don’t pretend to offer comprehensive fixes anymore. That’d be science fiction. But we do track the incremental investments that leverage their strengths and often prove to be strong profit centers in themselves. Last year, we noted AH Belo’s $2 million investment in ResponseLogix – an auto dealer leads …continue reading »

Categories: Classifieds, Google, Newspapers, Sales Channels, Verticals, Yellow Pages

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, VP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, SpaBoom
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir.,, New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    Darren Waddell, EVP, Reply.com

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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