Peter Krasilovsky's

Local Onliner

Aug 31
2009

Living Social Goes Local with Coupon Offers

Living Social, the Facebook breakout that includes Virtual Bookshelf and eight other verticals (music, movies, video games, television shows, restaurants, beer, slopes, iPhone apps), has gone local, hiring a sales rep in both New York and Washington D.C to sell special “Living Social Deals.” Additional large cities are envisioned in the near future. The coupon …continue reading »

Categories: HyperLocal, Local Search, Sales Channels, Shopping/Transactions, Social Media

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Aug 31
2009

Fwix, a ‘Local Newswire,’ Goes Mobile for Easy Submissions

The opportunities for “citizen journalism” and “consumer nation” are there. Social and hyperlocal media sites like Yelp and Angie’s List have done more than OK. But mobile on-the-go apps are more than likely going to kick the roof off. Citysearch has already seen this with its reviews. When people don’t have to wait to go …continue reading »

Categories: HyperLocal, Social Media

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Aug 28
2009

Bargain Babe LA: Social Maps for Shopping

Tip sheets on local bargains seem like an obvious local media play. I even sketched one out at dinner with friends last winter. Bargain Babe LA is better than anything I was thinking of. Launched in July by former LA Daily News Reporter Julia Scott, BBLA’s tag line is “daily tips for savvy shoppers.” The …continue reading »

Categories: HyperLocal, Local Search, Mapping, Social Media

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Aug 27
2009

TheLaw.TV Provides Online Infomercials for Local Attorneys

Online video is increasingly being segmented into vertical themes, creating on demand networks for specific subjects. The latest network to launch is “Thelaw.tv,” a legal site that, according to reporting in TV NewsCheck, uses former broadcast talent to product legal advice snippets with local lawyers. The lawyers pay $5,000 for the infomercial, and a year …continue reading »

Categories: Verticals

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Aug 27
2009

Puma Uses Web to Boost Local Stores

The idea of national retailers using the Web to add a local presence is always a good one, at least up on the white board. But up to now, such stores really haven’t had much to say at the local level. Now, Puma’s sneaker and athleticware outlets in Boston, Chicago, Houston, Los Angeles, Miami, New …continue reading »

Categories: Shopping/Transactions, Social Media

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Aug 25
2009

MSNBC.com on Local: ‘The Game Has Changed A Lot’

MSNBC.com’s purchase of EveryBlock, the hyperlocal data gatherer, is seen internally as an important piece of the puzzle in building out local content and services. It is likely to herald in a revived focus on local by MSNBC.com, which remains a joint venture of Microsoft and NBC and is headquartered in Seattle (The cable network …continue reading »

Categories: HyperLocal, Local Search, Mobile

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Aug 25
2009

DriverSide, RepairPal Engage Local Repair Shops, Car Owners

Auto Repairs are a $150 billion part of the U.S. economy, but leads and advertising for auto repair shops remain relatively underdeveloped – even though fewer than 30 percent of U.S. drivers can claim a trusted mechanic. Seeking to change all that are two companies that register cars and make repair and service recommendations : …continue reading »

Categories: Verticals, Video

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, VP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, SpaBoom
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir.,, New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    Darren Waddell, EVP, Reply.com

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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