Comments on: Microsoft, Advance in Yahoo Consortium-like Pact http://localonliner.com/2009/08/17/microsoft-advance-newspapers-in-yahoo-like-pact-for-search-display/ Peter Krasilovsky's Thu, 02 Feb 2012 19:44:34 +0000 hourly 1 http://wordpress.org/?v= By: Dana Todd http://localonliner.com/2009/08/17/microsoft-advance-newspapers-in-yahoo-like-pact-for-search-display/comment-page-1/#comment-185357 Dana Todd Mon, 31 Aug 2009 20:53:08 +0000 http://localonliner.com/?p=2144#comment-185357 This is indeed an interesting sign that the race to own the news space has just begun. Thanks for keeping an eye out for these kinds of events, Peter - this one slipped past my radar! Indeed, I agree that it's a good indicator of the value of News, and of the local sales teams' ownership of the local advertisers. Similar to how the directories ultimately ended up becoming little ad agencies for their customers - some of them now managing Google and Yahoo buys in addition to their own directory listings - I think we'll see a similar evolution occur with newspapers and local news sites as they try to build revenue streams beyond their own pages. We are seeing strong adoption of our white-label advertorial platform with local news groups who are looking for additional revenue streams that fill the "remnant revenue gap" between premium banners and remnant/auction sales. The news industry seems particularly energized around experimenting with new ways to drive traffic, sales and revenue beyond what they've considered in the past. Keep up the great work! Dana Todd, CMO Newsforce Network This is indeed an interesting sign that the race to own the news space has just begun. Thanks for keeping an eye out for these kinds of events, Peter – this one slipped past my radar! Indeed, I agree that it’s a good indicator of the value of News, and of the local sales teams’ ownership of the local advertisers. Similar to how the directories ultimately ended up becoming little ad agencies for their customers – some of them now managing Google and Yahoo buys in addition to their own directory listings – I think we’ll see a similar evolution occur with newspapers and local news sites as they try to build revenue streams beyond their own pages.

We are seeing strong adoption of our white-label advertorial platform with local news groups who are looking for additional revenue streams that fill the “remnant revenue gap” between premium banners and remnant/auction sales. The news industry seems particularly energized around experimenting with new ways to drive traffic, sales and revenue beyond what they’ve considered in the past.

Keep up the great work!
Dana Todd, CMO
Newsforce Network

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