Peter Krasilovsky's

Local Onliner

Sep 29
2009

San Diego Hyperlocal Site Launches ‘U.S. Local News Network’

The San Diego News Network announced ambitious plans to expand its template for local news, sports, events, lifestyle and entertainment, to 40 North American cities in the next 30 months. The company, renamed The U.S. Local News Network, already has sites in San Diego and the southwest portion of adjacent Riverside County. It is set …continue reading »

Categories: HyperLocal, TV/Radio

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Sep 29
2009

Facebook’s Tim Kendall: What Works in Social Advertising

Facebook is tweaking its approach to advertising, given the realities of what’s effective in social media, according to Facebook Director of Monetization Tim Kendall, who was speaking at TargusInfo’s Online Lead Quality Summit last week in Las Vegas. The problem is that people who are visiting social networks are not explicitly in “consideration mode,” he …continue reading »

Categories: Local Search, Social Media

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Sep 28
2009

Bookshelf: Stibel’s ‘Wired For Thought’

There has been kind of a disconnect for me in former Web.com head Jeff Stibel’s twin identities as a top local executive, and as a brain scientist. Not anymore. In a provocative and valuable new book, “Wired for Thought,” Stibel lays out a solid case that the development of the Internet parallels the development of …continue reading »

Categories: Local Search, Misc

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Sep 28
2009

One Newspaper’s Revenue Strategy: Hardcore Focus on Local, Print

Newspapers can still win with a hardcore community focus in their journalism and advertising, and a renewed emphasis on print. Or at least, that’s s the message delivered by Ed Moss, the newly installed publisher of The San Diego Union Tribune, which was sold a few months ago at a firesale price to Platinum Equity, …continue reading »

Categories: HyperLocal, Newspapers, Sales Channels

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Sep 24
2009

CityVoter Hits 3 Million Vote Mark

CityVoter, the “best of” city service that works with local broadcasters and newspapers, says it has passed the milestone of three million votes. The company gets about 1.4 million unique visitors per month and is on pace to increase annual page views to 70 million page views in 2009. This is nearly 100 percent year-over-year …continue reading »

Categories: Local Search, TV/Radio

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Sep 22
2009

Dry Cleaners As Media Channels: The Eco-Hanger Network

Out of home advertising is the next frontier and a big one. Usually, we’re focused on digital forms of it, whether electronic billboards on the side of the freeway, an elevator monitor, or a screen by the grocery checkout. But in a true sign of our “post digital” age (thanks Dan McCarthy), new forms of …continue reading »

Categories: Newspapers, Sales Channels

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Sep 21
2009

HOAs as Hyperlocal Publishers?

Home Owners Associations would seem like natural publishers of hyperlocal news and information – especially where “many residents’ sense of community rarely extends beyond their own subdivisions, neighborhood schools and the crime and traffic problems closest to their homes,” as The Washington Post noted last week in an article on the failure of country-wide hyperlocal …continue reading »

Categories: HyperLocal

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, VP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, SpaBoom
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir.,, New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    Darren Waddell, EVP, Reply.com

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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