Peter Krasilovsky's

Local Onliner

Sep 9
2009

MerchantCircle Tries to Get Stickier with ‘Neighbors’ and ‘Answers’

MerchantCircle is seeking to transform itself from a source of search engine leads for SMBs into more of a destination site that consumers and businesses will use over and over again. The company reports 20 million unique visitors, which if calculated in a certain way, would make it the fifth largest Internet Yellow Pages. It …continue reading »

Categories: Local Search, Social Media, Verticals, Yahoo

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Sep 8
2009

Group Coupon Sites Abound

In addition to Living Social, which has just launched a local coupon effort, we’ve learned of three other group coupon sites: Groupon, whose tagline is “collective buying power;” Boston-based BuyWithMe,whose tag is “Let’s Get It, Together”; and What’s the Deal DC. Groupon, the pioneer, is a 40 staffer, Chicago-based site launched by The Point, a …continue reading »

Categories: Local Search, Sales Channels, Shopping/Transactions, Social Media

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Sep 4
2009

AT&T iPhone Ad for The New Yorker: Apps in the City

In a take off of “Sex in the city,” AT&T has taken out the back page of The New Yorker with an iPhone ad entitled “Apps in the city.” The ad, part of a series of iPhone ads using different themes and highlighting apps under those themes, features Urban Daddy, OpenTable, Wine Ph.D, Fandango and …continue reading »

Categories: Local Search, Mobile

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Sep 3
2009

Centro Sees Upturn with Growth of Regional Advertising

Centro, the media planner that tries to “simplify the entire local online media buying process for agencies and media partners,” took a hit from auto advertising last year. But it has continued to grow overall, thanks to gains in regional-and-political advertising. The 112 person, Chicago-based company now has 11 regional offices and was named to …continue reading »

Categories: Sales Channels, Verticals

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Sep 2
2009

Dealix Guarantees Its Leads are Good

Quality guarantees are the name of the game in 2009. On the consumer side, ServiceMagic and Idearc Yellow Pages have guaranteed the quality of work for their advertisers. Now, on the advertiser side, Cobalt’s Dealix is guaranteeing the quality of the leads they provide to auto dealers. Lead quality has been a major sore point …continue reading »

Categories: Verticals

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Sep 1
2009

Angie’s List Tightens Policies Towards SMB Credentialing

Angie’s List, which now has 750,000 premium paying embers, says it will begin verifying the credentials of local service companies. Those found to be out of compliance will have an opportunity to comply or face an outing from Angie’s List. The company will also begin lobbying state officials to strengthen state policies towards listing service …continue reading »

Categories: Verticals

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Sep 1
2009

Internet Broadcasting: Verticals Key to TV Stations’ Online Success

TV stations can only grow their Internet businesses by leveraging their local credentials and focusing on vertical categories such as automotive and health. That’s the word from Internet Broadcasting’s President and CEO David Lebow, the former AOL Media Networks exec who was interviewed by TV NewsCheck’s Harry Jessell. Minneapolis-based IB, which is partially owned by …continue reading »

Categories: TV/Radio, Verticals

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, VP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, SpaBoom
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir.,, New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    Darren Waddell, EVP, Reply.com

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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