Peter Krasilovsky's

Local Onliner

Oct 30
2009

ShopCity Partners with Chambers of Commerce, Local Govts

The potential of working with Chambers of Commerce to sell online marketing accounts to local businesses is an alluring one. They potentially can provide the highest quality, best context leads for SMBs. Initial efforts to partner with Chambers, however, haven’t generally worked out due to their poor focus, lack of training, business conflicts, and several …continue reading »

Categories: Shopping/Transactions

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Oct 29
2009

TMP/ComScore: Local Search Patterns Vary Widely

One size doesn’t fit all in local search. And there is no reason to throw out traditional media such as Yellow Pages just to become dependent on Google. In fact, every media still has its purpose, and should be analyzed on the basis of how it is actually used, according to a new study by …continue reading »

Categories: Google, Local Search, Research, Yellow Pages

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Oct 29
2009

Allbrittron Combines Two DC-Area TV Station Sites into Local Portal

Allbritton Communications will merge its two Washington D.C. area TV station sites—WJLA.com and News8.net –and build a new, 50 person local DC site behind former Washingtonpost.com editor Jim Brady, who developed the concept. The site will be run adjacent to Politico, Allbritton’s successful, all politics vertical. In an interview with PaidContent.org, Brady said he hopes …continue reading »

Categories: HyperLocal, TV/Radio

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Oct 28
2009

Kuni BMW Leverages Local/Social: 4,690 Facebook ‘Fans’

For those that doubt that social media can play an effective role in local business marketing, check out Kuni BMW, which is based in Beaverton, OR. The dealership has a headstart with its nameplate – BMW owners are well known for their sense of community. Many still flash each other’s headlights when they pass each …continue reading »

Categories: Social Media, Verticals, Video

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Oct 27
2009

Armstrong: IYP ‘More Important, Not Less;’ Hyperlocal ‘Patch’ Spreads

AOL CEO Tim Armstong,

Categories: Conferences, HyperLocal, Local Search, Yellow Pages

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Oct 27
2009

Niesenholtz at Web 2.0: Major Opportunities Ahead for Journalism

Speakers at last week’s Web 2.0 conference in San Francisco mused about the future of journalism with moderator John Battelle. “We’re living in an era of great change all over the place,” noted New York Times Digital Head Martin Niesenholtz. The Internet has “given to us a huge global platform to innovate. It is our …continue reading »

Categories: Conferences, Misc, Mobile, Newspapers, Verticals

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Oct 26
2009

‘Bidding For Good’ Ties Local Charity Auctions, Business Promos

Consumers are likely to be more motivated to try out a local business if the offer is linked to a charity. That’s been the thinking behind charity based programs by Oodle and Insider Pages. And it is also the thinking behind Bidding for Good, a 35 person, Boston-based firm started by Family Education Network Founder …continue reading »

Categories: Classifieds, Local Search, Sales Channels, Shopping/Transactions

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, VP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, SpaBoom
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir.,, New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    Darren Waddell, EVP, Reply.com

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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