Peter Krasilovsky's

Local Onliner

Oct 16
2009

40+ Great Speakers (and Counting) at ILM:09

We’ve crossed the 40 speaker landmark for BIA/Kelsey’s Interactive Local Media 2009 event. The show reflects new optimism in the marketplace, and has generated a lot of healthy buzz. ILM is the culmination of this year’s research and analysis, and takes place Dec. 9-11 at The Century Plaza in L.A. Keynote-level presentations are set from …continue reading »

Categories: Conferences

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Oct 15
2009

Tree.com Focuses on Brand Synergies

Tree.com, the IAC spinoff built on the backs of LendingTree.com and RealEstate.com, has reapplied itself as a marketplace that emphasizes community, even though its principal business will continue to be built around transactions. Speaking at TargusInfo’s recent Online Lead Quality Summit in Las Vegas, Senior VP and GM Greg Hanson said the company is “taking …continue reading »

Categories: Verticals

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Oct 14
2009

iAte: Sorting Twitter for Dining Tips

If people repeatedly mention a restaurant or dish on Twitter, odds are it’s going to be because they like it, right? One or two mentions might be trashing it. But 20-30 will likely go the other way. That’s the Grayboxx-like logic behind iAte, a new rundown of Twitter mentions (with a cool name). The site …continue reading »

Categories: Google, Local Search, Social Media, Verticals

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Oct 14
2009

Geo Domain Biggies Launch Manicure.com Beauty Network

Vertical development is all about serving micro-segments that have been under-served by horizontal media such as Yellow Pages and newspapers. One area that’s been largely missed to date is the nail salon and hand care market. And that’s exactly the next area of focus for The Castello Brothers, proprieteors of the Castello Cities Internet Network …continue reading »

Categories: Verticals

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Oct 13
2009

Matchbin Brings Web 2.0 Services to the Boonies

Matchbin, a venture-backed firm based in Bountiful, Utah, is banking on aggregating rural and exurban audiences by providing community media companies with a full slate of advertising and social tools, rather than just providing one dimensional local search. The six-year-old, 40 person company, settled on its current strategy during a relaunch in January 2008, and …continue reading »

Categories: Classifieds, HyperLocal, Local Search, Mobile, Newspapers, Sales Channels, Yellow Pages

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Oct 12
2009

LA Times Store: Compelling Tie-in with Reporter’s Book Excerpt

Newspapers have often had lobby stores selling T-shirts and other items. They’ve also long experimented with online stores. Reprints of the presidential election results sold especially well last November. Last year, The Philadelphia Inquirer launched n especially aggressive store that sells a full range of retail goods, including books, local sports gear, sports tickets and …continue reading »

Categories: Newspapers, Shopping/Transactions

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Oct 9
2009

Comscore: 10 Percent of Display Ads Are GeoTargeted

Geo-targeting is one of several criteria that advertisers base their buys on. But as the technology has become more accurate, it has become increasingly standard. According to a study of the online display ads in four cities by Comscore, roughly ten percent of all display ads are geo-targeted. The cities included in the study include …continue reading »

Categories: Research, Technology

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, VP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, SpaBoom
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir.,, New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    Darren Waddell, EVP, Reply.com

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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