Peter Krasilovsky's

Local Onliner

Nov 30
2009

Examiner.com’s Makeover: Deep Focus on Local/Vertical

Does it make any sense to build a national chain of city sites by hiring local editors, one by one? The answer is a resolute “no” according to Examiner.com CEO Rick Blair, who said he’d been there and done that when he was a top exec at AOL Digital City. Blair came on board to …continue reading »

Categories: HyperLocal, Misc, Verticals

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Nov 30
2009

Boston.com: No More Keyword Sales, But Search is Leverageable

Newspapers haven’t done too well with local search, despite efforts to leverage their potential mix of human editors and algorithms. But Boston.com made more of an effort than many others, launching a local search effort in 2006. As chronicled by Nieman Lab, that effort started out on a promising note but quickly plateaued. Given the …continue reading »

Categories: Local Search, Newspapers

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Nov 24
2009

Philly CBS Broadcasters Team to Power 120 ‘Digital Newsstands’

Seven Philadelphia CBS-TV and radio stations have combined their news resources to create a new Digital Out of Home (DOOH) News Network utilizing 39 CBS Always On “Digital Newsstands.” The Newsstands include HDTVs and a 24 hour news ticker. The Digital Newsstands have been created in partnership with Center City Direct, a local marketing and …continue reading »

Categories: Technology, TV/Radio, Video

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Nov 24
2009

Local.com Re-orgs into 3 Business Units

Local.com has reorganized around three business units: “Owned & Operated,” “Sales & Advertiser Services,” and “Network.” The latter unit will consist of over 700 regional media sites, formerly associated with PremierGuide and its successor, and the new Local Distribution Network. Former Autobytel SVP of Advertising and Business Development Richard Szatkowski will be GM of both …continue reading »

Categories: Local Search

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Nov 23
2009

WebVisible: SMBs Spent Average of $1,658 on Search in Q3; Google’s Share Drops a Little

Small businesses that buy search spent $1,658 on average in Q3 2009, a figure that was up 91 percent from 3Q 2008, according to a new report issued by WebVisible, a company that manages online marketing campaigns for SMBs. Thirty-three percent of the SMB search market is made up of advertisers spending between $1,000 and …continue reading »

Categories: Local Search, Sales Channels

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Nov 19
2009

‘Final’ ILM:09 Speakers Added (Twitter, AT&Ti, Euro Directories +++)

The ILM:09 conference Dec. 9-11 in LA is now just around the corner. We’ve handpicked 60 cutting-edge speakers, and we think we are onto something that is really important. I can tell you that signups have been great, too. Recent adds to the speaker roster include Twitter’s Anamitra Banerji and AT&T Interactive’s Greg Issacs, who …continue reading »

Categories: Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Money, Research, Sales Channels, Yahoo, Yellow Pages

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Nov 18
2009

Public Radio: A Local Media Competitor?

National Public Radio has been recently getting more aggressive in promoting sponsorship packages in advertising industry trades. Indeed, NPR has positioned itself as an advertising alternative to other news outlets – positioning that hyperlocal sites such as Sacramento Press are also assuming. How far can NPR and the local public radio affiliates go as an …continue reading »

Categories: TV/Radio

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, VP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, SpaBoom
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir.,, New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    Darren Waddell, EVP, Reply.com

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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