Local.com has reorganized around three business units: “Owned & Operated,” “Sales & Advertiser Services,” and “Network.” The latter unit will consist of over 700 regional media sites, formerly associated with PremierGuide and its successor, and the new Local Distribution Network. Former Autobytel SVP of Advertising and Business Development Richard Szatkowski will be GM of both the Network and Sales &Advertiser Services units.
“Local.com has three distinct customer types, consisting of over 20 million monthly users, over 80 network partners, and more than 20,000 small business subscribers,” said Chairman and CEO Heath Clarke in a statement. “Under our new structure, each business unit will focus on serving its customers’ unique needs, while leveraging the assets of all our businesses in order to compete most effectively in the local search marketplace.”
Additionally, Local.com expects to augment these business units through the acquisition of complementary brands, content publishers, small business subscribers and technologies. SVP of Business Development & Sales Peter Hutto will play a large role in that in a new role as SVP, Corporate Development.
Local.com’s Jeff Ferguson is a featured speaker on our Local Search Marketing preconference at ILM:09 Dec. 9-11 in LA.