Peter Krasilovsky's

Local Onliner

Nov 6
2009

Angie’s List Adds First ‘National’ Vertical: Classic & Custom Cars

Following the success of eBay Motors with special classic and custom car restoration verticals, other sites have pitched their own tents to get a piece of the $2 billion annual business, including AutoTrader and The New York Times. Now comes Angie’s List. Angie’s List, based in Indianapolis and boasting over one million members, actually has …continue reading »

Categories: Verticals

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Nov 5
2009

Village Voice Rebrands National Network; Focuses on Cross Media

Village Voice Media, the large media company that includes 14 alternative weeklies, is rebranding its national network that includes 50 alt weeklies, as the name shifts from Ruxton Media to Voice Media Group. As part of the rebranding, It is also refocusing national advertisers on its cross media appeal, which delivers entertainment-centric young urbanites via …continue reading »

Categories: Newspapers, Sales Channels

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Nov 5
2009

The Angry Plumber: ‘Don’t Misappropriate My Online Listing!’

A flurry of business lead services have cropped up, each a variation on the model that has been successfully developed by ServiceMagic and others. They basically provide a directory, information, leads and marketing services. One of the new crop of lead services is HelpHive in Seattle, which recently launched and was profiled here. It provides …continue reading »

Categories: Local Search, Yellow Pages

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Nov 4
2009

MSN’s Cyrus Krohn: The New Local Focus

Microsoft ‘s MSN has been a good hodgepodge that gets 100 million users a month. But it hasn’t had a serious redo for ten years. So the question posed to a new team brought in to redo the site was: how do you make the site standout and really help users? Site leader Scott Moore …continue reading »

Categories: HyperLocal, Local Search

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Nov 4
2009

Marchex Dives into Self-Serve

Self-serve ad solutions aren’t a major part of the ad universe today. A recent BIA Kelsey survey found few companies selling more than 10 percent of their SMB advertising via online. But self-serve meets of the needs of certain online-oriented categories. And for economic reasons, of course – they are far cheaper to execute than …continue reading »

Categories: Local Search, Sales Channels

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Nov 2
2009

BookFresh: Appointments Are Building Blocks, Not Marketplaces

One way to get into SMB accounts is to take over their appointment calenders. This is an approach that has been embraced by a growing horde of start-ups….at least ten by some counts. Silicon-Valley-based BookFresh, formerly known as HourTown, has raised $1.5 million from NBC Universal, Baseline Ventures , Hatch Ventures, Ron Conway and others. …continue reading »

Categories: Local Search, Verticals

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Nov 2
2009

AutoTrader Adds San Diego Union Tribune’s Website

In what may be the first of many media deals, AutoTrader has taken over Adicio Motors slot on SignonSanDiego, the newly-revised online site for The San Diego Union Tribune. AutoTrader, a Cox Enterprises property and the leading third party auto site, has been the default auto site for most of its sister Cox Radio and …continue reading »

Categories: Classifieds, Newspapers, Verticals

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, VP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, SpaBoom
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir.,, New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    Darren Waddell, EVP, Reply.com

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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