New York Magazine, whose online effort is run by longtime MSNBC.com exec Michael Silberman, has emerged as one of the most ambitious city magazine efforts on the Web, competing directly against city guides and other local services. Yesterday, the site, which leverages a sales force of 100, announced a partnership with Clickable to power its local advertising.
Clickable itself is gaining steam. The company has expanded beyond its roots in vertical search to include a platform that includes display ad management as well. Last week, it announced a similar deal with Fox Audience Network.
CEO David Kidder tells us that more than 2000 sites are currently using the Clickable platform, which provides access t o Google, Yahoo, and Microsoft. Kidder says that Fox is rolling out the platform in two phases. The first phase will utilize Clickable’s performance-based model. It is a lot of strategic positioning for their inventory, and integration. The second phase will include several enhanced features, including click to call.
