Comments on: ReachLocal’s S1 Filing Provides New Details About Company http://localonliner.com/2009/12/28/reachlocal%e2%80%99s-s1-filing-provides-new-details-about-company/ Peter Krasilovsky's Fri, 18 May 2012 14:01:33 +0000 hourly 1 http://wordpress.org/?v= By: schmoozer889 http://localonliner.com/2009/12/28/reachlocal%e2%80%99s-s1-filing-provides-new-details-about-company/comment-page-1/#comment-193251 schmoozer889 Tue, 16 Feb 2010 16:35:37 +0000 http://localonliner.com/?p=2910#comment-193251 Many companies, like ReachLocal, manage Pay-Per-Click (PPC) campaigns and are now 'branching out' to add other ancillary services (ie: digital display advertising, etc...). Rumor has it that they now offer SEO services, but I have not been able to confirm it. A fast, easy way to show they're marketing a business is by placing your advertising in the PPC areas. However, most 'clicks' (70-85%) come from the organic (free) section of search engines. Business owners: yes, ReachLocal can be a profitable tool. However, I've decided to put my money in SEO - where the majority of my clicks (and business) come from. SEO takes some time, but it's TOTALLY worth it in the long run. Many companies, like ReachLocal, manage Pay-Per-Click (PPC) campaigns and are now ‘branching out’ to add other ancillary services (ie: digital display advertising, etc…). Rumor has it that they now offer SEO services, but I have not been able to confirm it.
A fast, easy way to show they’re marketing a business is by placing your advertising in the PPC areas. However, most ‘clicks’ (70-85%) come from the organic (free) section of search engines.
Business owners: yes, ReachLocal can be a profitable tool. However, I’ve decided to put my money in SEO – where the majority of my clicks (and business) come from. SEO takes some time, but it’s TOTALLY worth it in the long run.

]]> By: Thos003 http://localonliner.com/2009/12/28/reachlocal%e2%80%99s-s1-filing-provides-new-details-about-company/comment-page-1/#comment-191354 Thos003 Tue, 05 Jan 2010 21:36:26 +0000 http://localonliner.com/?p=2910#comment-191354 P.S... I still wish them well and for businesses that don't have the time or know how, having Reach Local or other PPC firms manage their stuff is probably worth it. P.S… I still wish them well and for businesses that don’t have the time or know how, having Reach Local or other PPC firms manage their stuff is probably worth it.

]]> By: Thos003 http://localonliner.com/2009/12/28/reachlocal%e2%80%99s-s1-filing-provides-new-details-about-company/comment-page-1/#comment-191353 Thos003 Tue, 05 Jan 2010 21:33:53 +0000 http://localonliner.com/?p=2910#comment-191353 I tried Reach Local... unfortunately the human touch that should set you apart from the competitor wasn't there. I lost a little interest when I had to express that "car alarms" didn't equate to "home security systems". Further, I hate having to pay for clicks that were coming my way already, if they include the company name "Bulwark" and any combination of pest control, but control, insect control, and exterminator then chances are they are going to find me without me having to pay them to get there. So, I bought a book, and did it myself. Would have loved to have saved the time and had them run it, but if you want it done right, do it yourself. I tried Reach Local… unfortunately the human touch that should set you apart from the competitor wasn’t there. I lost a little interest when I had to express that “car alarms” didn’t equate to “home security systems”.

Further, I hate having to pay for clicks that were coming my way already, if they include the company name “Bulwark” and any combination of pest control, but control, insect control, and exterminator then chances are they are going to find me without me having to pay them to get there.

So, I bought a book, and did it myself. Would have loved to have saved the time and had them run it, but if you want it done right, do it yourself.

]]> By: Peter http://localonliner.com/2009/12/28/reachlocal%e2%80%99s-s1-filing-provides-new-details-about-company/comment-page-1/#comment-191277 Peter Mon, 04 Jan 2010 06:23:01 +0000 http://localonliner.com/?p=2910#comment-191277 Bryan: Glad you have had a good experience with Reach and that the post was informative for you. I know it is sometimes frustrating, but I try to go right down the middle in my public comments. Bryan: Glad you have had a good experience with Reach and that the post was informative for you. I know it is sometimes frustrating, but I try to go right down the middle in my public comments.

]]> By: Bryan Fikes http://localonliner.com/2009/12/28/reachlocal%e2%80%99s-s1-filing-provides-new-details-about-company/comment-page-1/#comment-191276 Bryan Fikes Mon, 04 Jan 2010 05:44:05 +0000 http://localonliner.com/?p=2910#comment-191276 While your piece is very informative, I have to ask the question, what is your slant on the company. As a local internet marketing company who has researched and tried many third party solutions for PPC, we feel that Reach Local has delivered most often a profitable solution to small business owners. http://www.zenergyworks.com - Bryan Fikes Managing Partner While your piece is very informative, I have to ask the question, what is your slant on the company. As a local internet marketing company who has researched and tried many third party solutions for PPC, we feel that Reach Local has delivered most often a profitable solution to small business owners.
http://www.zenergyworks.com
- Bryan Fikes
Managing Partner

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