Peter Krasilovsky's

Local Onliner

Dec 15
2009

AlikeList, a New Local/Social Platform, Raises $5 million and Launches

This has been the year for new sites that combine service directories and social features such as ratings and reviews. Earlier this year, we’ve seen sites such as RedBeacon, HelpHive, and others launch. Depending on definitions, earlier entrants include Citysearch, Yelp.com, Tree.com’s DoneRight, FixR , LocalPrice, InsiderPages and Centerd. Behind their fancy Web 2.0 veneers, …continue reading »

Categories: Local Search, Money, Social Media

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Dec 15
2009

New York Magazine Signs with Clickable’s Search + Display Platform

New York Magazine, whose online effort is run by longtime MSNBC.com exec Michael Silberman, has emerged as one of the most ambitious city magazine efforts on the Web, competing directly against city guides and other local services. Yesterday, the site, which leverages a sales force of 100, announced a partnership with Clickable to power its …continue reading »

Categories: Local Search, Sales Channels

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Dec 15
2009

ILM:09 Thanks and Additional Coverage Links

Special thanks to the 60 speakers and 515 attendees that made the ILM:09 conference such a great learning and socializing experience. Among the 85 conferences produced by John and Pam Kelsey and their team (including myself), we think it might have been one of the best. There is some coverage of panels that I could …continue reading »

Categories: Conferences

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Dec 15
2009

ILM: 09: Fox’s Warren Kay on Pros and Cons of Self-Serve

Self-serve is helpful but not really mainstream at this point, according to Warren Kay, Fox Audience Networks VP of Local Sales. Kay spoke on a panel at ILM:09 that also included iPromote CEO Michael Barr, AdReady Chairman Aaron Finn and PaperG CEO Victor Wong. Noting that FAN has 35,000 advertisers ranging from national advertisers to …continue reading »

Categories: Conferences, Sales Channels

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Dec 14
2009

ILM:09: Keynote from Yelp COO Geoff Donaker

Yelp has taken a counter-intuitive approach by taking a slow and expensive city by city rollout approach – and has apparently succeeded as it attracts 26 million unique visitors per month, up 40 percent from last year, and has planted community managers in 33 cities in the U.S. and abroad. Moreover, the site has an …continue reading »

Categories: Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Sales Channels, Social Media

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Dec 14
2009

ILM:09: Keynote from NBC Local’s Brian Buchwald

NBC has redefined its “core” to fully leverage key forms of online and offline media, and has consequently seen its reach boosted astronomically, even as individual elements such as the TV stations decline in overall figures, noted ILM:09 Keynoter Brian Buchwald, Executive VP, Local Integrated Media and NBC Everywhere. While media companies (and their associations) …continue reading »

Categories: Conferences, TV/Radio, Video

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Dec 14
2009

ILM:09: SMBs Benefit from More Competition to Google, Search Preferences

Yodle CEO Court Cunningham says that a major shift is occurring in SMB marketing as Google starts to give preference in rankings to merchant sites rather than to directory listings. “There are many, many more merchant sites” than there were a year ago, he noted on a panel at ILM:09 that also featured WebVisible CEO …continue reading »

Categories: Conferences, Google, HyperLocal, Local Search, Mapping, Mobile, Newspapers, Sales Channels, Video, Yahoo, Yellow Pages

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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