Peter Krasilovsky's

Local Onliner

Dec 14
2009

ILM:09: Budde, Orren Say Personalization Key for Small Screen

Smart phones’ smaller screens and a glut of news and information makes it more essential for users to personalize content so that preferred stories can be seen, noted DailyMe COO Neil Budde, who was speaking at ILM:09 in Los Angeles last week. “The devices keep getting smaller and smaller,” he said. “If you have an …continue reading »

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Dec 14
2009

ILM:09: 3 Top VCs Discuss Local + Money

Money is tight in the VC community for local startups, with the dollar outlay down by 30-40 percent, and money raised just a third of what was raised in 2008, per research by Canaan Partners. There is also expected to be a sharp consolidation among sites that have received funding. But three top VCs speaking …continue reading »

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Dec 8
2009

Outside.in Scores $7 Million; Alliance Formed with CNN

Outside.in, the blogger and hyperlocal news site aggregator, has scored $7 million in a new round of financing that includes CNN – a relationship that will include a content tie and that echoes MSNBC.com’s outright acquisition last summer of Everyblock. The company has now raised in excess of $12 million, according to calculations by Paid …continue reading »

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Dec 7
2009

Twitter Added to Citysearch SMB Profiles

Citysearch today became the first SMB site to integrate Twitter functionality into its claimed SMB profiles. The effort complements earlier efforts to integrate the SMB profiles with Facebook, and consumer social media options. Citysearch SVP of publishing Kara Nortman tell us the deal has been developed directly with Twitter for about two months. The impact …continue reading »

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Dec 7
2009

Annenberg Summit for Community Sites Focuses on HyperLocal Commerce

More than 73 hyperlocalites participated last Friday Dec. 4 at USC’s Annenberg School for Communications and Journalism to discuss not only hyperlocal journalism but sustainable hyperlocal commerce as well. The meeting, “Entrepreneurship and the Community Web, was convened by Annenberg’s Executive in Residence David Westphal (and captured on video here). From what I could tell, …continue reading »

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Dec 3
2009

Willow Bay Talks About Huffington Post LA’s Launch

The Huffington Post has branched out into local editions, and has just launched its fourth site: Los Angeles. Prior rollouts have occurred in Chicago, New York and Denver. Former ABC TV Correspondent Senior Editor Willow Bay is running the LA site, with one additional editorial person. The local advertising strategy is being handled by former …continue reading »

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Dec 3
2009

Local Thunder Targets Local Ad ‘Click Thru Experience’

Small businesses often buy online advertising or email campaigns and then don’t know what else to do to capitalize on the effort. Maximizing online advertising for SMBs is the new orientation of Portland,ME-based Local Thunder, a four-year old services company that we last wrote about in April 2007. Local Thunder originally was focused on partnering …continue reading »

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