Peter Krasilovsky's

Local Onliner

Dec 30
2010

Deals: #1 Growth Area for San Diego Union Tribune

Deal-a-day group buying is a certain hit. But how important is it in the scheme of things for local media companies? For The San Diego Union Tribune, deals represented “the number one new revenue growth,” in 2010, according to Mike Hodges,VP of Interactive for the newspaper company, who was quoted in a recent UT article …continue reading »

Categories: Deals, Newspapers, Shopping/Transactions

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Dec 29
2010

New Era for Local Shopping Portals; Travidia Launches ‘FindnSave’

Shopping portals have moved beyond “federated search,” and now combine the best of daily deals, coupons, weekly ads and other promotional information in ways that are more efficient — and drive more shopping. At the national level, Gannett’s ShopLocal.com has been moving in this direction for some time. At the local level, we’ve recently seen …continue reading »

Categories: Classifieds, Newspapers, Sales Channels, Shopping/Transactions, Social Media, Verticals

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Dec 28
2010

Is Online Inventory Really Here (and Monetizable?) PaperG Teams with WishPond

The ability to track retail inventory has been on the retail wish list for years. Retailers advertise goods, and then disappoint customers when they don’t have them in stock. Or they have loads of stock in the store, and don’t know they need to promote it to deplete it. Or they have a lot of …continue reading »

Categories: Newspapers, Shopping/Transactions, Technology

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Dec 22
2010

Hyperlocal in 2011: A Break in the Clouds?

I take great delight in the Carlsbad Patch updates on my smartphone every morning. And the Fwix local App on my iPad. But why do I feel they are my “guilty pleasures?” Because there is a rap out there that hyperlocal doesn’t scale and these are toys. Is it still the case? Patch now has …continue reading »

Categories: HyperLocal

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Dec 20
2010

eBay Firms Up Local Strategies

In case you haven’t noticed, eBay has been ramping up a local strategy in the past few months via the integration of all its vertical properties with its home site, the $75 million purchase of Milo.com, and today, a $200 million acquisition of Brands4Friends, a fashion-oriented, German ecommerce site with 3.5 million members and 200 …continue reading »

Categories: Classifieds, Deals, Shopping/Transactions

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Dec 15
2010

My Top 10 Takeaways from ILM:10

Our ILM:10 conference probably hit something of “a perfect storm” for the 681 senior level execs and entrepreneurs in attendance. While we’ve been cheerleading the local opportunity since the mid 1990s, the big money has now really focused on the local opportunity. Amazon’s $175 million investment in Living Social and Google’s failed bid last week …continue reading »

Categories: Conferences, Deals

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Dec 11
2010

ILM:10: Deals as an ‘E Commerce Platform’

In the context of Google’s reported $6 billion acquisition offer to Groupon, questions were raised at ILM:10 about the true potential of Deal a Day beyond its current two or three daily deals and banner ad emails. For Nimble Commerce CEO Prashant Nedungadi, the real potential is moving local advertising into performance based models. “Group …continue reading »

Categories: Conferences, Deals, Sales Channels, Shopping/Transactions

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