Peter Krasilovsky's

Local Onliner

Jan 14
2010

NEW: The Hot Lineup for Marketplaces 2010 (March 22-24, San Diego)

Three years ago, BIA/Kelsey created the Marketplaces research program and conference because we saw that local advertising was quickly “verticalizing.” Indeed, money and talent has poured in for the new breed of vertical products that would take their place among existing vertical success stories, such as AutoTrader, Cars.com, Realtor.com and ServiceMagic. Marketplaces 2010, the conference, …continue reading »

Categories: Classifieds, Conferences, HyperLocal, Local Search, Mobile, Money, Research, Sales Channels, Social Media, Verticals, Yellow Pages

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Jan 12
2010

‘Call Rank’? CallSpark Leverages Smart Phone Features for Mobile Directories

As we enter the smartphone generation, directory listings may only be a starting point for consumer information needs. In terms of revenue opportunities, they may only be scratching the surface. CallSpark, which calls itself the “call experience company,” seeks to take it up several notches via deep Web integration of directory listings, Web search, location …continue reading »

Categories: Google, Local Search, Mobile, Yellow Pages

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Jan 11
2010

EveryBlock Goes Social With ‘Notify Your Neighbors’

MSNBC.com’s EveryBlock is moving beyond its roots as a hard core aggregator of hyperlocal data with its first social feature: “Notify Your Neighbors.” The feature, which has been tested for over a month, is similar to other sites, such as rottenneighbor.com, a real estate tool discontinued in July 2009 that let people complain about barking …continue reading »

Categories: HyperLocal, Local Search

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Jan 8
2010

CitySquares Acquires Yokel, a Site for Local Retailers

CitySquares, an online city guide and directory company based in Boston, has acquired the assets of Yokel, which provides online retail services and maintains a database of two million retailers. Terms weren’t disclosed. The combination should work well with CitySquares’ recent turn towards national/local operations. Fees for Yokel, whose tagline is “all shopping, all local,” …continue reading »

Categories: Local Search, Shopping/Transactions

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Jan 6
2010

PBS Survey: Schools Rapidly Adopting Online Media

Schools aren’t always appreciated as the linchpin for new media adoption. But Apple successfully focused on the education market to gain a foothold. So did AOL. In our view, an understanding of new media adoption by schools is critical to getting the big picture. That’s why we watch the annual PBS survey of schools and …continue reading »

Categories: Research, Technology, TV/Radio

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Jan 5
2010

New G5 Venture: SEO Meets Real Time Reservations

Real time reservations have moved beyond restaurants,hair parlors and parking garages and are now being offered for self storage units. G5 Search Marketing, which specializes in self storage, has teamed with Centershift and United Stor-All Management to launch websites that integrate G5’s SEO and click thru solutions with unit availability, pricing, promotions and payment. The …continue reading »

Categories: Verticals

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, VP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, SpaBoom
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir.,, New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    Darren Waddell, EVP, Reply.com

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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