The U.S. Local News Network says that its San Diego News Network site is launching a weekly print edition of its best news stories. Print editions have been looked at by other sites to raise visibility for the site and reinforce advertising relationships. Prior to its acquisition by Citysearch, InsiderPages actively promoted a print edition in Pasadena several years ago.
President Chris Jennewein says that the SDNN print edition “will be promotion for us on one level, and a real business opportunity on another. People who get it in Del Mar and La Jolla will go to our Web site, and advertisers who are still wary of online can be coaxed on through print.”
