Peter Krasilovsky's

Local Onliner

May 27
2010

HopStop Explores The Local Potential of Transit Directions

Local consumers are presumably in buying mode when they are researching where to have dinner, attend an event, or go to the movies. How about when they are researching directions to get there? In fact, mass transit directions in themselves represent a host of opportunities for local services and advertising (along with parking garage info). …continue reading »

Categories: Google, Mobile, Verticals

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May 25
2010

Placecast: Getting National Retailers on the Local Web

National retailers are increasingly looking to get their local stores into local websites, directories and social and mobile sites. But they are confronting issues such as bad local store listing data, and the challenge of competing with locally-owned stores for social and mobile media awareness, according to a morning panel hosted by Red Door Interactive …continue reading »

Categories: Conferences, Mobile

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May 24
2010

AOL: Happy 25th Anniversary

AOL today celebrates its 25th anniversary, and the thought of it leaves me a little nostalgic, but also really proud of the great role it has played in the development of interactive – and local – media and services. AOL’s support for local, of course, has ebbed and flowed based on budgets and leadership vision. …continue reading »

Categories: Misc

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May 24
2010

PaperG Launches Instant Ad Production for SMBs

PaperG, the “Flyerboard” provider of cheap self-serve ads on virtual bulletin boards, is moving up the value chain with the launch of “PlaceLocal.” The new insta-ad program builds ads around photos it finds on the Web or select from its collection of stock photos. The ads are combined with reviews, customer comments and other content. …continue reading »

Categories: HyperLocal, Newspapers, Sales Channels, Social Media

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May 24
2010

Yahoo Adds Valassis to Local Reseller Network

Yahoo is seeking to extend direct marketing budgets online via a new deal with DM giant Valassis, which claims 15,000 advertisers and reaches 114 million shoppers. The new effort adds another dimension to Yahoo’s local reachout, which currently focuses on newspapers and Yellow Pages. The Valassis relationship has the potential to bring its broadcaster and …continue reading »

Categories: Sales Channels, TV/Radio, Yahoo

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May 20
2010

ReachLocal IPO raises $54.2 Million

ReachLocal went public today, raising $54.6 million on the Nasdaq from the sale of 4.167 million shares at $13 each. The share price had been sharply cut from earlier hopes of $17-19 given pessimistic market condition. But the offering closed at $14.98 a share, up 15 percent in a sharply down day for the Street. …continue reading »

Categories: Misc

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May 20
2010

Fisher CEO Colleen Brown: Focus on ‘Scaleable, Monetizable’

Fisher Communications, a big TV and radio group in the Northwest, has long made its embrace of new technologies part of its image. The publicly-traded company acquired Pegasus News, a city guide site; and prepared a major Web-based rollout of social services and small business marketing effort. But then it seemed to retreat last year, …continue reading »

Categories: Misc

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