Peter Krasilovsky's

Local Onliner

Jun 30
2010

Amex’s Rob Ciccone Discusses Entry into Local Search

American Express Open is making a series of moves to extend its massive list of SMB credit card customers into broad marketing relationships that will fully leverage Amex’s powerful brand and relationships. The potential for Amex to be a marketing one stop has always been there. As InfoSpace Founder Naveen Jain noted in 2000, Amex …continue reading »

Categories: Local Search, Sales Channels

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Jun 17
2010

NY Magazine Uses Local Search to Extend Wedding Content Views, Other Verticals

New York Connects, the local “content discovery” project launched late last year by New York Magazine and Clickable, has seen definite progress since its launch last December, according to NYmag.com General Manager Michael Silberman. Silberman spoke to us as part for a broad profile on NYmag.com’s extensive vertical efforts being issued in BIA/Kelsey’s Marketplaces program. …continue reading »

Categories: Local Search, Verticals

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Jun 16
2010

ComScore’s Top 10 Online Newspaper Companies (By Usage)

Newspapers aren’t doing well, but they still represent one of the leading ways to reach audiences, online as well as in print. New data from ComScore Media Metrix, apparently released to coincide with Editor and Publisher’s Interactive Media Conference taking place in Las Vegas, showed that 57 percent of Internet users in the U.S. looked …continue reading »

Categories: Newspapers, Research

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Jun 16
2010

Omidyar’s ‘Civil Beat’ Tests Multi Pay Tiers

If people would only pay for their local content, nobody would be worried about the future of local news. But so far, most have proved less-than-willing. eBay founder Pierre Omidyar, however, is testing out new models at his Honolulu “Civil Beat” site, per NYU’s Jay Rosen, who chatted with TBD.com’s blog. Full access to the …continue reading »

Categories: HyperLocal

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Jun 15
2010

Gannett Broadcasting Goes Hyperlocal via DataSphere

DataSphere, which creates hyperlocal blogs and sells advertising packages to small businesses on behalf of local broadcasters, will now do the same for Gannett Broadcasting, The deal initially covers ten of Gannett Broadcasting’s 19 markets, including Atlanta, Washington D.C., Tampa, Buffalo, Sacramento, Grand Rapids, Little Rock, Portland, ME and Macon, GA. Gannett is keeping the …continue reading »

Categories: Technology, TV/Radio

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Jun 15
2010

ReachLocal’s ‘Bizzy’ Launches in 3 Markets

ReachLocal has continued its efforts to add sticky usage for small businesses and diversify beyond reselling Google with the launch of “Bizzy” in New York, San Francisco and Dallas. Bizzy itself, which has a 21 person team, was launched by ReachLocal in early 2009 and is headquartered in Mountain View, CA. It is being held …continue reading »

Categories: Sales Channels, Yellow Pages

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Jun 10
2010

Pew: 1 of 5 Neighbors Communicate Digitally

“Neighbors Online,” a new study from the Pew Research Center for the People and the Press, has found that 20 percent are using digital tools such as email, texting and social networks to communicate with their neighbors. Twenty two percent have signed up to receive local issue alerts via email or SMS. Eleven percent also …continue reading »

Categories: HyperLocal, Research

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