Peter Krasilovsky's

Local Onliner

Jul 30
2010

Kenshoo Local Bring ‘Enterprise’ Capabilities to Local Search

Large companies with lots of local touchpoints, such as retailers and restaurant chains, often have trouble adequately representing the local end. That’s the goal of Kenshoo Local, a recently launched division from Kenshoo, the worldwide enterprise online “demand generation” firm with 120 people and offices in nine countries (and which has just received a new …continue reading »

Categories: Local Search, Verticals

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Jul 29
2010

Groupon Personalizes Deal a Day for User Interests

Groupon has been working to bust out of the limited inventory that seems inherent in its “deal a day” space. First, it added a “side” deal in many markets. Then it started breaking out some of the larger markets into urban and suburban areas –something that Living Social has pushed even harder on. Separately, it …continue reading »

Categories: Deals, Shopping/Transactions, Social Media

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Jul 28
2010

ComScore: Women Use Interactive Local Media Differently

We know that certain Web phenomenon are women driven. Groupon and DailyCandy, for instance, are heavily dominated by women; Facebook to a lesser degree. Gilt Groupe, the high end “flash sales” fashion site, is more of a women’s thing (although a surprising number of men also use it). Local community news and school information is …continue reading »

Categories: Research, Social Media

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Jul 27
2010

ReachLocal Reports 27% Growth in Advertisers

ReacLocal delivered its first quarterly report as a public company today, noting that its active advertiser count has climbed 27 percent from 13,200 to 16,700, and that its consolidated revenues climbed 47 percent from $47.97 million to $70.362 million It also reported adding 72 percent more senior sales people, going from 143 to 246; and …continue reading »

Categories: Misc

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Jul 27
2010

Kudzu, HGTV Form Broad TV, Online Partnership

Scripps’ HGTV Network, which reaches 99 million U.S. households on air, and five million unique visitors per month online, announced today that it is partnering with Cox’s Kudzu in a broad agreement with many moving parts. The deal will provide HGTV’s on-air and online viewers with Kudzu’s local directory and social media information on home …continue reading »

Categories: HyperLocal, Sales Channels, Social Media, Verticals

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Jul 26
2010

Foursquare Teams with New York Magazine

We note with interest the new partnership between New York Magazine and Foursquare, the location based service now in 21 cities that lets friends see where you have “checked in” and lets you vie to be mayor (hail Outside.in’s Camilla Cho, our mayor at the recent BIA/Kelsey Marketplaces conference). New York’s 7,000 followers on Foursquare …continue reading »

Categories: Mapping, Mobile, Social Media

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Jul 22
2010

‘Sprichst du Yelp?’ Yelp Launches in Germany

Yelp has added to its international portfolio, following up on its May launch in France with a launch in Germany. Berlin and Munich are Yelp’s first German markets. Fifteen additional German markets have been seeded with “scout” reviews, but won;t be fullky turned on for a bit. These markets include Bielefeld, Bonn, Breman, Dortmund, Dresden, …continue reading »

Categories: Social Media

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, VP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, SpaBoom
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir.,, New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    Darren Waddell, EVP, Reply.com

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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