Peter Krasilovsky's

Local Onliner

Jul 14
2010

Craig Newmark at Inman: Craigslist in 70 Cities

Craig’s List Founder Craig Newmark made another of his regular visits to Brad Inman’s stage at Real Estate Connect today, which is taking place in San Francisco. Newmark, who humbly refers to himself as working in customer service, noted that Craig’s List is now in 70 cities and receives over 50 million unique visitors a …continue reading »

Categories: Classifieds, Conferences

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Jul 13
2010

Helium Provides ‘Refereed’ Content for Local Media

Everyone is fighting for better, more cost-efficient way of producing content for Websites. But is the so-called “content mill,” search optimized approach of a Demand Media, Associated Content or Examiner.com the only way to achieve this? Whether you agree or disagree with the characterization of these companies (we largely disagree), alternatives are out there. One …continue reading »

Categories: Google, Sales Channels

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Jul 9
2010

Zillow Extends Ties with Yahoo Real Estate; Will Power Listings

Zillow announced today that it will power Yahoo’s “for sale” listings, in much the same way that Cars.com powers Yahoo’s new and used cars listings. Zillow typically carries four million + listings. The announcement spearheads a slew of online real estate announcements prior to next week’s Inman Real Estate Connect conference (which I am attending), …continue reading »

Categories: Classifieds, Sales Channels, Verticals

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Jul 8
2010

Perry Evans on Closely: ‘The Social Graph’ is Overtaking E-Mail Marketing

Small businesses are gaining the ability to interact with customers anytime, as email marketing gives way to “the social graph,” says local marketing pioneer Perry Evans, who is introducing Closely Inc., a new firm dedicated to helping SMBs leverage the new opportunities in online and mobile marketing. Like everyone else, Evans says he has watched …continue reading »

Categories: Deals, Shopping/Transactions, Yellow Pages

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Jul 7
2010

Local.com Refocuses on Site Redesign, SMB Accounts, Value Add Services

During the past 16 months, Local.com has shifted away from an almost exclusive focus on monetizing “local.com” traffic towards a more complex, three business approach. These include building up its network syndication and distribution business and increasingly, small business advertising and services. The 97 person, publicly-traded company’s Owned and Operated Site business — largely comprised …continue reading »

Categories: Local Search, Sales Channels, Yellow Pages

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Jul 2
2010

Google’s Purchase of ITA: New Focus on Vertical Metasearch?

Google’s $700 million acquisition of ITA, a search leader in online flight reservations, doesn’t have a direct impact on local advertising and services. Its immediate impact is on rival metasearch-based travel solutions, especially Orbitz, which gets 40 percent of its revenues from online flight reservations. Expedia and Travelocity are much less dependent on online flight …continue reading »

Categories: Google, Local Search, Verticals

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Jul 1
2010

Groupon, McClatchy Team for Daily Deals in 28 Markets

Groupon announced today that it will work with McClatchy, the third largest newspaper chain, in 28 McClatchy markets. The rollout begins this month in Sacramento and Kansas City. Other McClatchy markets will be added over the next several months, possibly including titles in Ft. Worth, Miami, Charlotte and Raleigh. Like Living Social’s earlier deal with …continue reading »

Categories: Deals, HyperLocal, Newspapers, Sales Channels, Shopping/Transactions

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, VP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, SpaBoom
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir.,, New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    Darren Waddell, EVP, Reply.com

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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