Peter Krasilovsky's

Local Onliner

Aug 27
2010

MerchantCircle Launches Local Content Studio

MerchantCircle is joining the ranks of companies creating local and vertical content, including Demand Media, Associated Content, Examiner.com, AOL’s Seed and Patch, Perfect Market, Helium, Brafton Media and others. MC’s new Local Content Studio is being helmed by Andy Halliday, who many of us remember as former head of eCommerce at Excite@Home, who has since …continue reading »

Categories: HyperLocal, Social Media, Yahoo

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Aug 25
2010

Maxi-Page: Appointments as Foundation for SMB Marketing Services

Appointments are seen as the next frontier of e-commerce and advertising, as online and mobile-centric consumers increasingly look for the immediacy of booking electronically. The appointment space is a competitive one, however, as several companies jump on the opportunity – although some are working special niches, such as medical and auto dealers. We’ve previously written …continue reading »

Categories: Verticals, Yellow Pages

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Aug 23
2010

Geomentum: ReThinking Ad Agencies and Local

Ad agencies have never really been a major part of the world of local online advertising. Apart from some geotargeting for their national and regional clients, they haven’t paid much attention to the many opportunities in local (geo-target banners, local search, couponing,directory and social). Where there has been agency support, it has been largely on …continue reading »

Categories: Research, Verticals

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Aug 20
2010

Oodle’s iPhone App: Mostly About the Camera

Classifieds haven’t been especially enhanced by mobile apps – although it is nice to have them on the go when shopping for a car or a house. But Oodle keeps pushing the envelope with its effort to bring the world of social media to classifieds. The classifieds site, which also acts as a platform for …continue reading »

Categories: Local Search, Shopping/Transactions, Social Media, Verticals

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Aug 19
2010

Gannett in Big Push for Online High School Sports

High school sports have been the centerpiece of many hyperlocal efforts. They bring to the table highly passionate fans, families and players in the hard-to-reach 12-17 year-old demo. But the economics of school-by-school efforts don’t always work, whether for branding; region-wide advertisers and advertising sales; production needs; data and content acquisition; or site infrastructure. Just …continue reading »

Categories: HyperLocal, Verticals

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Aug 18
2010

HomeRun Shows What-and-When You Bought on its ‘Daily Steals’

With 200+ deal a day sites and vendors, the only way to carve out a niche is to find dramatically different takes on group buying (i.e. focusing on verticals or integrating with other content). How about making your buys visible to your entire social network, and going deeper on the game mechanisms? That’s the approach …continue reading »

Categories: Deals, Money, Sales Channels, Shopping/Transactions, Social Media

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Aug 18
2010

AOL’s Patch Gives a Progress Report; The Implications for Hyperlocal

AOL’s Patch gave a progress report today on its $50 million hyperlocal initiative. The site said it now has 100 hyperlocal sites, and will launch 400 more over the next six months. It also said it plans to hire at least one journalist in each community, adding 500 new journalists as part of its growth. …continue reading »

Categories: HyperLocal

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