Peter Krasilovsky's

Local Onliner

Aug 13
2010

ShopCity Launches ‘City Managers’ Program

ShopCity, a storefront and marketing platform for SMBs, hopes to jumpstart its reach via a new “City Manager” program that allows local media partners to secure local URL rights owned by ShopCity (i.e. ShopMountainView.com) and market its services. City Managers, who handle sales and marketing as well as community relations, share revenues from storefront and …continue reading »

Categories: Sales Channels, Shopping/Transactions

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Aug 13
2010

GroupTabs: Check-ins = Group Buying

Some people (like me) don’t like games. Game mechanics-driven “check in” media like FourSquare, GoWalla, Loopt and BrightKite mostly leaves them cold. But what if check-ins triggered group buying discounts? That’s the concept behind GroupTabs, a new service launching in New York City next week. The idea is that offers could be floated on smart …continue reading »

Categories: Deals, HyperLocal, Mobile, Sales Channels, Shopping/Transactions, Social Media

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Aug 10
2010

Allbritton’s TBD.com (and TBD TV) Launch in DC

The latest attempt to make hyperlocal a sustainable reality came today with Allbritton Communications’ launch of TBD.com, a hyper metro site for the Washington DC area. Allbritton, which has sunk “under $5 million” into the project to date, hopes it will grab hold of the DC audience in the same way that its Politico has …continue reading »

Categories: HyperLocal, Newspapers, TV/Radio

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Aug 5
2010

Redbeacon Raises $7.4 Million; Interview with CEO Ethan Anderson

Redbeacon, the six person San Francisco based service referral company, announced today that it has raised a heady $7.4 million in Series A financing from Mayfield Fund and Venrock. CEO and Co-founder Ethan Anderson tells us that the company needed such a huge round to quickly ramp up the staff, including engineers, designers and marketing …continue reading »

Categories: Money, Social Media, Verticals

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Aug 5
2010

CampusLive Connects College Students to Local SMBs

College students are a rich market for local businesses in college towns. Indeed, advertising has become more important to local SMBs as colleges increasingly compete for the business and try to keep students (and their money) on campus. CampusLive, the brainchild of UMass Amherst students in 2008, is positioning itself to serve as a media …continue reading »

Categories: Shopping/Transactions, Social Media

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Aug 4
2010

OpenTable Launches Group Buying Deals (Updated)

Restaurants are among the top categories for group buying deals. Now OpenTable, the restaurant reservations service, is getting in on the game. On its blog today, OpenTable announced that it is launching a weekly “Spotlight” offer that provides diners with $50 of dining for $25 at a featured restaurant, which must be an OpenTable customer. …continue reading »

Categories: Deals, Shopping/Transactions, Verticals

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Aug 3
2010

eBay Pushes More Integration With ProStores

eBay is pushing to do more to integrate the flagship auction site and its Marketplaces products with ProStores, its online storefront software company. The effort to integrate ProStores is part of a broader effort to integrate its properties (i.e. eBay Classifieds). ProStores, acquired by eBay five years ago, currently has “tens of thousands” of customers, …continue reading »

Categories: Shopping/Transactions

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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