Peter Krasilovsky's

Local Onliner

Nov 30
2010

Yay for Google’s (Reported) $5.3 Billion Groupon Bid

Google is reportedly set to pay $5.3 Billion for Groupon, a spectacular investment that would give The Big G a compelling way to get close to local businesses, leverage Gmail, and really rev up a social media paradigm (as opposed to search). The big price, if it is consummated, clearly is not based on the …continue reading »

Categories: Deals, Google, Sales Channels, Shopping/Transactions, Social Media

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Nov 30
2010

NBCU to Launch ‘The 20′ Top Local Twitterers

Local media brands continue to look for ways to populate their sites with local bloggers and Twitterers. In return, they provide them with a bigger platform. The latest to jump into the game is NBC Universal, which Paid Content reports has developed “The 20” to highlight selected Twitters in all ten of the markets where …continue reading »

Categories: Social Media, TV/Radio

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Nov 23
2010

Local Sites Prep for Black Friday, SMB Saturday, Cyber Monday

The hordes of shoppers who still enjoy standing in lines and fighting for parking spaces, on the “Black Friday” after Thanksgiving is an offline event. Or is it? Local sites are prepping shoppers who want to see what’s available at the stores, including The Deal Map, Milo.com, Local.com and SuperPages. Other local media companies, including …continue reading »

Categories: Shopping/Transactions

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Nov 19
2010

Is Groupon Better Off with Yahoo, Google (Or on its own?)

Groupon has been a phenomenal success in the deal a day space, and we envision continued success for the segment’s pioneer. But what shape will that success take? At our Marketplaces conference last March in San Diego, CEO Andrew Mason told us that he felt that Groupon wasn’t so much a deals company as a …continue reading »

Categories: Conferences, Deals, Shopping/Transactions, Social Media

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Nov 17
2010

Oodle Buys Grouply: Moving The Social Graph Beyond (Just) Friends

Group software seems obsolescent in the social revolution. Or is it? A few weeks ago, John Battelle’s Federated Media acquired Big Tent, the women’s group enabler with 1.3 million users. It apparently plans to target women with very specific advertising. Oodle, the mega-classifieds platform, has now followed course, buying Grouply, which is described by TechCrunch …continue reading »

Categories: Classifieds, Social Media

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Nov 17
2010

Scoop St.’s New Take on Neighborhood ‘Food Crawls’

Local food festivals (“Taste of Seattle,” “Taste of Hillcrest,” et al) are a great way taste samples from many restaurants at one time. Usually, they require a single ticket, with proceeds often going to charity. A more recent phenomenon is the Food Crawl, a progressive dinner where diners go from one restaurant location to another. …continue reading »

Categories: Deals, Sales Channels, Shopping/Transactions, Social Media

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Nov 16
2010

CityGrid Extends Hyperlocal Reach via Outside.in

CityGrid Media (formerly Citysearch) will extend its paid base of 800,000 advertisers across thousands of neighborhood news pages, courtesy of a display advertising deal with Outside.in. The two companies have been quietly conducting pilot tests of custom ads in “a couple” of markets, leading to the wider rollout. Outside.in CEO Mark Josephson tells us that …continue reading »

Categories: HyperLocal, Sales Channels

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, VP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, SpaBoom
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir.,, New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    Darren Waddell, EVP, Reply.com

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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