Washington Post Goes With Deadline Deals for ‘Capitol Dish’

The competition among white label “deal a day” providers is increasingly intense. At the same time, local media companies are beginning to verticalize their deal a days to differentiate themselves.

Case in point is The Washington Post, which has rolled out “The Capitol Dish,” a website and newsletter offering dining deals to DC-area restaurants. The Post has teamed up with Second Street Media’s Deadline Deals product.

The vertical product is in addition to The Post’s Daily Deal arrangement with Living Social, which includes some exclusive deals, but does not focus in on a specific vertical, or utilize The Post’s sales force.

Deadline Deals is currently being used in over 50 markets by a number of Lee Enterprises newspapers, including The St. Louis Post-Dispatch; as well as a number of TV stations. One feature of Deadline Deals that stands out is that it tightly integrates an email solution for sending subscribers an update about each day’s deals.

It also includes integrated maps, data export and reporting, consumer support, and credit card processing. Second Street Media, which is the parent of Deadline Deals, figures that local media partners are taking in between $10,000 and $40,000 a month in new revenues from its deals.

One thought on “Washington Post Goes With Deadline Deals for ‘Capitol Dish’

  1. It will be interesting to see how this evolves. Remember the simple calculus: Reach X Deal Quality = Cash. Reach is a variety of things, but at the end of it all, it comes down to opt-in emails b/c this is simply an email marketing product. Deal Quality should be a given, but it is easier said than done. On the surface, this is a very simple product, but for your average account executive, it is a very unnatural sale. It is a print ad, a digital ad, an email ad, and a negotiation process, which requires discernment and the guts to turn down sub-par deals. Most account execs aren’t accustomed to turning down cash, but beware… This is a product based on consumers’ trust. Inconsistent deal quality will quickly break that trust and consumers will stop listening. Expand your reach and never compromise deal quality, and you will be fine.

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