Peter Krasilovsky's

Local Onliner

Nov 15
2010

National Advertisers Seek ‘Hyper Relevancy’ from Local

One of the big hopes for local this year is…. national. As local targeting tools get more granular, there has been an upsurge in national/local advertisers, especially as they focus on touching consumers on the local purchase level. Gannett Digital and MediaBrands’ Geomentum, for instance, are both riding the crest of national-local activities. Gannett Digital …continue reading »

Categories: HyperLocal, Newspapers

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Nov 12
2010

Matchbin Launches Tablet Newsstand for Local Publishers

(Image is of Zinio Newssstand for iPad, but you get the idea….) The release of the Samsung Galaxy Tab will give the iPad some competition. It reminds us that the rise of tablets has been positioned as a savior for publishing, including newspapers and magazines. Theoretically, at least, tablets can process incremental per-copy and subscription …continue reading »

Categories: Newspapers, Shopping/Transactions

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Nov 10
2010

Amex Teams with Facebook for Small Business Saturday

American Express has recently been leveraging its powerful relationship with SMBs on the Web, including a tie to search engine marketing and lead generation via a deal between American Express Open and Clickable. Now Amex is going deep with social media, specifically Facebook. It is giving up to 10,000 SMBs up to $100 of customizeable …continue reading »

Categories: Sales Channels, Social Media

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Nov 8
2010

SB Nation Raises $10.5 Million More; Total Surpasses $23 Million

SB Nation (Sports Blog Nation) presents a fan-centric, highly verticalized (i.e. local) view of sports from dozens of bloggers. The site has completed a new $10.5 million “C” round of funding, pushing it past the $23.5 Million mark. The new round is led by Khosla Ventures, and includes Accel Partners and Comcast Interactive Capital, which …continue reading »

Categories: Verticals

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Nov 4
2010

Real Estate: Are Multiple Listing Services Ready to Compete for Consumers?

With the rise of consumer-facing real estate sites such as Realtor.com, Zillow and Trulia, it seems only natural that Multiple Listing Services would break out from behind the Realtor and brokerage firewalls, and provide truly local, for-profit real estate sites, complete with advertising and features. Houston Area Realtors has been perhaps the most prominent MLS …continue reading »

Categories: Verticals

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Nov 3
2010

Local.Com Overhauls Web Site; Targets Women

Local.com has dramatically upgraded its destination site, with soft colors, an excellent user interface and renewed focus on three core categories –“business,” “coupons” and “events.” The categories are clearly aimed at driving organic traffic from its intended audience of women and mothers. The site is geo-targeted to automatically provide local listings and features. Listings can …continue reading »

Categories: HyperLocal, Local Search

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Nov 2
2010

Washington Post Goes With Deadline Deals for ‘Capitol Dish’

The competition among white label “deal a day” providers is increasingly intense. At the same time, local media companies are beginning to verticalize their deal a days to differentiate themselves. Case in point is The Washington Post, which has rolled out “The Capitol Dish,” a website and newsletter offering dining deals to DC-area restaurants. The …continue reading »

Categories: Deals, Newspapers, Sales Channels, Social Media

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