Peter Krasilovsky's

Local Onliner

Dec 10
2010

ILM:10: Groupon, Angie’s List and Gannett Phoenix Discuss Deal a Day

In the wake of Groupon‘s rejection of Google’s reported $6 billion offer, Groupon VP of Business Development Sean Smyth told ILM:10 attendees that one positive aspect of the news coverage was the incredible exposure that Groupon received. “We had three million new email subscribers last week,” he said. “We normally get one million per week.” …continue reading »

Categories: Deals, Sales Channels, Shopping/Transactions

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Dec 10
2010

ILM:10: Facebook’s Emily White Details Local Efforts

Facebook sees strong potential in local advertising and will develop an aggressive local strategy, according to Facebook Local Leader Emily White, a Day 3 keynoter at ILM:10. White, who left Google four months ago, said that businesses are always being told that they have to be online. But it hasn’t really been clear what they …continue reading »

Categories: Conferences, Deals, Social Media

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Dec 9
2010

ILM:10: Steven Johnson on ‘Where Good (Local) Ideas Come From’

Best-selling author Steven Johnson keynoted at ILM:10 in Santa Clara today. In his talk, based on “Where Good Ideas Come From ,” a new book, he focused on how local media and commerce is affected by ideal environments for innovation that don’t inadvertently add an “innovation tax.” The best ideas, he noted, come from “putting …continue reading »

Categories: Conferences, HyperLocal

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Dec 9
2010

ILM:10: Val-Pak Focuses on Digital Extensions

Cox Target Media’s Val-Pak’s business is “better than ever, with free cash flow better than it has ever been,” according to COO Jim Sampey, who was keynoting the Deal a Day Superforum at ILM:10 in Santa Clara. But the company, which puts out The Blue Envelope of local coupons in 70 metro areas and has …continue reading »

Categories: Deals, Sales Channels, Shopping/Transactions

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Dec 9
2010

ILM:10: Local Content Economics ‘Not Like Demand Media’

Content farms and aggregators are a major part of the new, scaleable local ecosystem. But the rules of the road are different for local content than for general content, according to executives speaking at ILM:10 in Santa Clara. MerchantCircle Local Content Studio GM Andy Halliday noted that Merchant Circle is pumping up its context with …continue reading »

Categories: Conferences, Local Search

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Dec 7
2010

ILM:10: Yelp’s Jeremy Stoppelman on Google Places, Mobile, etc.

Yelp CEO Jeremy Stoppelman, in his opening keynote at ILM:10, noted a general frustration with Google’s apparent de-emphasis of Yelp’s content, but said he sees major opportunity in mobile app access as a workaround of Google. Stoppelman showed an example of a 2007 search that showed the vast majority of results coming from Yelp. “We …continue reading »

Categories: Conferences, Deals, Google, Mobile, Social Media

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Dec 6
2010

Local Splash Focuses on SEO Template for SMBs

SEO companies are a dime a dozen. How do you stand out? How about guaranteeing a front page rank on major search engines to SMBs? That’s what Relevant Ads’ Local Splash has done. The fast-growing SEO company co-founded in 2006 by former Local.com executive David Rodecker has built a template for SEO that it hopes …continue reading »

Categories: Local Search, Mapping, Sales Channels

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