Peter Krasilovsky's

Local Onliner

Dec 28
2011

Revisiting Favorite Local Onliner Posts From 2011

With IPOs from Groupon and Angie’s List, and IPOs in the offing for AutoTrader and Yelp, 2011 has been a big year for local online media and marketplaces. I posted 177 posts. Some were “newsy.” Some were reviews. Some were basically conference coverage. A disproportionate amount of them focused on the deals space. While I …continue reading »

Categories: Deals

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Dec 22
2011

Vertical Deals Continue to Spread

More vertical deals are being introduced, as vertical publishers with specific audiences seek to tie deals to existing content, and prove to have better conversion than watered down, one-size-fits-all approaches. A few weeks ago, we wrote about Local Offer Network’s B2B efforts with Cardinal Health. Now, NimbleCommerce has been pushing on the vertical space, and …continue reading »

Categories: Deals

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Dec 19
2011

CBS Goes Deeper with Local Content Via Examiner.com Deal

CBS plans to build deeper local online content by commissioning specific local topics for articles from thousands of writers at Examiner.com. Both parties were mum about whether there is revenue sharing involved, but did note that writers will receive a different payment plan than they receive on Examiner.com. Leonard Brody, president of Clarity Digital, which …continue reading »

Categories: HyperLocal, TV/Radio

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Dec 16
2011

Top Takeaways from ILM West

We’ve wrapped ILM West in San Francisco this week — another terrific show. Lots of great stuff. Thanks very much to the 50+ speakers, 32 sponsors, nearly 600 local leaders and various #ILMWest Tweeters who participated. Now our attention is focused back on our research and analysis… and to ILM East March 26-28 in Boston, …continue reading »

Categories: Conferences

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Dec 15
2011

ZVents Sold to eBay’s StubHub

The events listings space has taken a number of twists and turns with Zvents trying to steer people to retail events as a business model, and also become a media driver in its own right; Eventful focusing more and more on Hollywood studios and TV shows to drive viral demand for their entertainment properties; GoldStar …continue reading »

Categories: Money, Verticals

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Dec 15
2011

ILM West: Local’s Sherry Thomas-Zon on Next Gen Shopping

The ability to marry store inventory with search and promotions is an intriguing one for interactive local media. But what closes the loop on this vision? Sherry Thomas-Zon, VP, Local Shopping, Local Corp – the new name for Local.com – suggested this week at ILM West in San Francisco that inventory can serve as an …continue reading »

Categories: Conferences, Shopping/Transactions

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Dec 15
2011

ILM West: Google Exec Jeff Aguero Discusses Local Efforts

Google’s local efforts have grown tremendously under the direction of Marissa Mayer, and now encompass a wide range of products, including Google Maps, Google Places, Zagat, Google Offers, and Get Online a new SMB initiative. At ILM West this week in San Francisco, Head of Local Consumer Marketing Jeff Aguero provided a rich portrait of …continue reading »

Categories: Conferences, Google

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