Peter Krasilovsky's

Local Onliner

Jan 18
2011

Zillow Starting to Add Realtor Reviews

On average, people only move every six years or so. So there aren’t likely to be as strong a list of reviews of real estate agents as there is for pizza. But that hasn’t stopped Zillow from adding reviews of real estate professionals to its Directory. The company started collecting reviews in December and now …continue reading »

Categories: Social Media, Verticals

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Jan 17
2011

The Washington Post Unveils ‘Service Alley’

The Washington Post continues ramping up its vertical strategy, launching Service Alley to provide leads for home and trade professionals. The site, which is a standalone and not directly linked to Washingtonpost.com, follows the launch of other Post verticals, such as Capitol Dish. The site serves Washington D.C., and the Virginia and Maryland suburbs as …continue reading »

Categories: Deals, Newspapers, Verticals

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Jan 13
2011

CityGrid’s InsiderPages Refocuses on Health as a Vertical

Ratings and review sites for things like dining, nail salons and events (i.e. Yelp) are inevitably going to battle it out with Google. CityGrid Media’s Insider Pages wants to go in a different direction. Since last year, the site has steered most of its energies into building up a health specialty, with deep ratings and …continue reading »

Categories: Google, Social Media, Verticals

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Jan 12
2011

Goby: Go Mobile (and Go Social,) Event Marketers

Local consumers are looking beyond pure search when they are looking for family fun. That’s the unmet need that Boston-based Goby.com is trying to meet in its 350 category, events and family fun search site. The site is now reaching 500,000 unique visitors a month — double the number from our prior writeup of the …continue reading »

Categories: Google, Verticals

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Jan 12
2011

Gannett’s Planet Discover on the Evolution of IYPs

When it was launched in 2004, Gannett’s Planet Discover was a pioneer in local search and later, the development of local online marketplaces. But it has lately had a lower profile, dating to a temporary mid-2007 mandate to focus on Gannett newspaper and broadcast properties. That mandate ended in mid-2008, and the company has since …continue reading »

Categories: Newspapers, Social Media, Technology, Verticals, Yellow Pages

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Jan 10
2011

Triton, Deal Current Launch Deal a Day for Radio Stations

The interrelationship of daily deals with TV and radio stations and newspapers intrigues us with potential. While not a big factor, traditional media companies can parlay their brand name, promotional power, sales forces –and Web sites — to reach new merchants that never would have otherwise advertised with them. Second Street Media, Tippr, TownHog and …continue reading »

Categories: Deals, Sales Channels, TV/Radio

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Jan 7
2011

Local.Com Buys Group Buying Start-Up

Local.com, which recently introduced an integrated coupon and sales platform as part of its relaunch, has announced that it will enter the group buying/deal a day space via the acquisition of iTwango, a Los Angeles-based started that launched in October. The company, founded by former Citysearch CTO Hal Oreif, will be rebranded under Local.com. The …continue reading »

Categories: Deals, Money, Sales Channels, Shopping/Transactions

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