Gannett Now Producing 264 HyperLocal Neighborhoods

Gannett announced during its earnings call yesterday that it is now producing 264 hyperlocal neighborhood sites in 10 markets. This includes the recent addition of 30 hyperlocal neighborhoods in Sacramento. The hyperlocal neighborhoods, produced in conjunction with DataSphere, have put out 30,000 stories and attracted 1.9 million page views.

In addition to the hyperlocal news, Gannett says that its new “common platform” for mobile will put out 100 sites during 1Q. The platform is capable of supporting higher end video. Mobile attracted 1.6 billion page views in 2010, representing 267 percent growth from the prior year. While much of the mobile activity centers around the national USA Today flagship, CEO Craig Dubow noted that there is growth in mobile content and advertising at both the national and local level.

More broadly, digital now accounts for $1 billion in annual revenue, or just over 18 percent of the company’s overall revenue. The digital division, which includes CareerBuilder, ShopLocal and PointRoll, had eight percent growth in 2010.

Gannett Digital Media Network GM Josh Resnik is speaking about “HyperRelevant” opportunities at ILM East in Boston March 21-23.

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