Peter Krasilovsky's

Local Onliner

Mar 30
2011

Thanks to our BIA/Kelsey Community for Great ILM East Show

Many thanks to our BIA/Kelsey community for the great success of ILM East last week in Boston. We appreciate that there was a ton of competition for people’s time, and we still managed a great showing (final tally: 455 participants). It was truly a great event with great learning and networking, and for me, a …continue reading »

Categories: Conferences, Misc

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Mar 30
2011

Local Offer Network Gets $1.5 Million

If you can’t be a major destination site such as Groupon or Living Social, the deal exchange space appears to represent the largest revenue opportunity for deals companies. Exchanges, which take commissions from originating publishers for placing deals in additional publications, may prove to be even more important than the other major parts of the …continue reading »

Categories: Deals, Money

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Mar 29
2011

Newspapers Going Private Label Route for Deals

McClatchy Newspapers surprised everyone last July when it opted to let the fox into the chicken coop by signing up with Groupon for local deals. At the time, McClatchy Interactive head Chris Hendricks saw it as a net plus for both companies. “They’ve got their space,” but McClatchy offered Groupon more “entry points” to readers …continue reading »

Categories: Deals, Misc, Newspapers

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Mar 28
2011

Closely Launches ‘Social Select’; Moving Deals Away from Mass Market

If you are a small business, what do you do after you run the daily deal? Or how do you run a daily deal-like promotion “safely,” without hurting your brand? These are the questions that a number of start-ups have posed for themselves as they seek to dive in to the deals revolution, while differentiating …continue reading »

Categories: Deals, Social Media

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Mar 24
2011

ILM East: Cox Search’s Rhonda Hills on Vertical Home and Trade Deals

Deal a day works well for home and trade services, but there are some important considerations to consider, notes Cox Search VP Rhonda Hills, who has been working on Kudzu.com.. Hills spoke this week at ILM East in Boston. Kudzu, like Angie’s List, entered the deal a day marketplace last year with tests in three …continue reading »

Categories: Conferences, Deals, Verticals

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Mar 24
2011

ILM East: Gilt City’s Richardson on Curating ‘Lifestyle’ Deals

Gilt City CEO Nate Richardson, speaking at ILM East, said the site has married good deals with highly curated lifestyle items and services. As such, it has strongly differentiated itself from other deals providers. Indeed Gilt City’s ability to leverage Gilt Group’s five million member list, and a flash sales approach, provides higher average dollar …continue reading »

Categories: Conferences, Deals

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Mar 24
2011

ILM East: eBay’s Milo and PaperG on Local Retail Solutions

Retailers are gravitating in a major way to online solutions that complement their other marketing, according to panelists participating on the retail panel at ILM East in Boston. Jack Abraham, who founded Milo.com, which was acquired last year by eBay, predicted that every store will need to participate in cross channel shopping in order to …continue reading »

Categories: Shopping/Transactions

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, VP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, SpaBoom
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir.,, New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    Darren Waddell, EVP, Reply.com

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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