Peter Krasilovsky's

Local Onliner

Mar 15
2011

Centro, Morris Team to Extend Geo Beyond Local Sites

In the first of many possible partnerships with local media companies, Centro has teamed up with Morris Digital Works to create a network that allows advertisers to place geo-and-vertical based ads across a broad spectrum of local and national sites. Other local media partners are likely to team with Centro on similar networks. The effort …continue reading »

Categories: Newspapers, Sales Channels

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Mar 14
2011

YellowBook’s Pat Marshall: Website Hosting is Core Offering, Not Listings

The Internet Yellow Pages business model has largely re-focused on hosting small business websites, and upselling from that position. At least, it has for Yellow Book. YellowBook Chief New Media Officer Pat Marshall, speaking at the recent Borrell conference in New York, said “it used to be about listings. Now it is Websites.” Marshall noted …continue reading »

Categories: Yellow Pages

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Mar 13
2011

ILM East: One Week Countdown

We’re greatly looking forward to seeing everyone in Boston at ILM East March 21-23 (i.e. Monday-Wed). Boston Globe Publisher Chris Mayer is set to welcome everybody to Beantown, and discuss Boston.com’s local search, city guide and mobile services. Then we’ll hear from David Weinberger, one of the leading thinkers in social media; FourSquare’s Evan Cohen; …continue reading »

Categories: Misc

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Mar 9
2011

NY Times, Daily Candy, Thrillist Go With Group Commerce Inc. for Deal a Day

The deal a day space has gotten more interesting, as major media companies are diving in for their share of the action. Today. The New York Times, Comcast’s Daily Candy, Thrillist and Meredith Corp. announced they’d use the deal a day platform provided by Group Commerce Inc., a “full service” platform launched by DoubleClick veterans. …continue reading »

Categories: Deals, Verticals

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Mar 9
2011

WebVisible CEO Ron Burr: Focus is on Sustainability and Growth

SMB reseller WebVisible went through difficult changes last year, downsizing from 320 to 130 employees and retreating from an ambitious direct marketing program. But it has kept core partners intact; key members of the CEO’s installed executive team have stayed intact; and the company has aggressively ramped up its technology program. It is now poised …continue reading »

Categories: Sales Channels

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Mar 9
2011

AutoTrader’s Chip Perry: ‘We’re an Intermediary, Not a Sales Channel’

Cars still need to be sold by sales people and that never changes. And most people still want to get on the phone to talk to their dealer. What does change is the ability to find cars on the Web, notes AutoTrader CEO Chip Perry, who was speaking at the Borrell show last week in …continue reading »

Categories: Verticals

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Mar 9
2011

AT&T’s David Krantz: Mobile Now 1/3 of AT&T’s Local Search

Mobile now accounts for a third of AT&T’s local search, according to AT&T President and CEO David Krantz, who was speaking at the Borrell show last week in New York. “We truly believe that mobile is bigger than the Web,” said Krantz, noting that AT&T has some significant head starts over rivals as a vertically …continue reading »

Categories: Mobile, Yellow Pages

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, VP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, SpaBoom
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir.,, New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    Darren Waddell, EVP, Reply.com

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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