Instant deals designed for mobile consumers on-the-go look like the next big extension in the deals space. Living Social told AllThings D that it is offering instant $1 “Walk In” deals for lunch in its headquarters city of Washington DC as a promotion for its mobile apps. Users who sign up for the feature will see all days within a half-mile of their GPS-enabled location. Users buy the deals right on their phones.
The entry by Living Social into the instant deals space follows earlier efforts by TipCity, which has partnered with The San Diego Union Tribune to provide instant deals; and New York-based GroupTabs.
TipCity has a paperless system –users simply say “TipCity” to counter people. It works with restaurants on an account basis. Another site, GroupTabs, is a mobile app that provides discounts after thresholds are reached for a promotion (i.e. 20 people buying a margarita within a two hour window). GroupTabs made a splash when it kicked off last August but has not been heard of since.