Peter Krasilovsky's

Local Onliner

Apr 19
2011

Launch of New Local Onliner Design

They say that blogs are over in the Twitter age, but after six years, and 1,185 posts, I keep pushing on with Local Onliner. Writing it keeps me up to speed with industry influencers, helps me think things through, and is a nice break from my regular analysis. Today, my talented-and-award winning designer Daniel Amara …continue reading »

Categories: Misc

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Apr 18
2011

Buffalo.com Re-Do Aims Young; Adds ShopBuffalo

When hyperlocal zeroes in on local marketplaces, it makes a lot more sense to me. Witness ShopBuffalo, an attractive new marketplace from The Buffalo News launched as a companion to Buffalo.com. The site has partnered with ShopCity and Hero, a local design firm. Launched March 31 as part of a broader redesign, ShopBuffalo provides free …continue reading »

Categories: HyperLocal, Newspapers, Shopping/Transactions

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Apr 14
2011

Living Social Joins Instant Mobile Deal Space

Instant deals designed for mobile consumers on-the-go look like the next big extension in the deals space. Living Social told AllThings D that it is offering instant $1 “Walk In” deals for lunch in its headquarters city of Washington DC as a promotion for its mobile apps. Users who sign up for the feature will …continue reading »

Categories: Deals, Shopping/Transactions, Social Media

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Apr 11
2011

Wishpond Adds Local, Social Elements to Retail Inventory

Retail inventory has been revving up as a new, highly mobile-oriented tool for retailers to highlight stock on hand and steer consumers to store locations. It is an important lead-generating feature on new shopping portals, such as FindnSave. Research by JiWire shows that 62 percent of consumers seek product availability when researching goods online. The …continue reading »

Categories: Google, Shopping/Transactions

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Apr 8
2011

Groupon Testing Real Estate Leads in Chicago

Groupon has been reaching deep into the verticals, first with home and garden, which launched a couple of weeks ago. Now it is testing real estate leads via a Chicago offer with Dream Town Realty. As first reported by Crain’s Chicago Business, Dream Town Realty will provide $1,000 back to $25 Groupon purchasers or sellers …continue reading »

Categories: Deals, Sales Channels, Shopping/Transactions, Verticals

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Apr 8
2011

San Diego Union-Tribune Buys DiscoverSD; Will Merge Deals Database

The San Diego Union Tribune is buying DiscoverSD. com, a lifestyle website founded in 2006. The acquisition, in the works for six months, was made with an eye towards expanding the UT’s fast growing Daily Deal business arm, which is expected to generate $10 million this year in new revenue. The merger of the two …continue reading »

Categories: Deals, Newspapers

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Apr 4
2011

Time Inc.’s MNI: 50% of Revenues from Digital

One of the big themes in local this year is the increased amount of localization in national ad campaigns. We saw it with U-Haul and Progressive Insurance a couple of weeks ago on our podium at ILM East in Boston. Those have been mostly search plays. But we also see it with display ads on …continue reading »

Categories: Sales Channels

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Christine Merritt, Bizdev Head, Channel Sales, Google
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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