Peter Krasilovsky's

Local Onliner

May 26
2011

MerchantCircle Sold to Reply! Inc. for $60 Million

Reply! Inc has acquired MerchantCircle for $60 Million in cash and stock in a deal that makes a big bet on SMB, vertical and social marketing. The deal, which should be completed in Q3, brings MerchantCircle’s list of 1.6 million SMBs to Reply’s “leads or enhanced clicks” platform that ties together elements of search and …continue reading »

Categories: Local Search, Money, Verticals

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May 25
2011

Facebook’s Emily White: Businesses Should Post 3X a Week

Businesses should post on their Facebook page 3 x a week. That’s the word from Emily White, Facebook’s Director of Local. In an interview with USA Today, White says “The general rule is, you’re in pretty good shape if you’re posting three times a week. That gets you to a pretty sweet spot. Any more …continue reading »

Categories: Deals, Social Media

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May 24
2011

SignPost Focuses on ‘Deal Scouts’ for Self-Serve Deals

SignPost, an eight person New York-based deals company that has received $1 million of seed funding from Google Ventures and others, is banking on “deal scouts” to originate time-sensitive deals with local merchants and services. The company has deals available around the country, but currently focuses on New York, Chicago, San Francisco and Boston. There …continue reading »

Categories: Deals, Google, Sales Channels, Shopping/Transactions

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May 23
2011

Good Reading: Wired’s Take on Decline of Auctions

Auctions have influenced a more dynamic shopping environment, but aren’t very important and have ended up as just a niche shopping format, argues James Surowiecki in the June Wired (article not posted). Even on eBay, they just make up 31 percent of all sales. It’s a far cry from 10 years ago, when Priceline’s founder …continue reading »

Categories: Shopping/Transactions

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May 19
2011

New U.K. Platform Launches for ‘Real Time’ SMB Hires

There are some occasions when you need to hire someone right away. At least, that’s the hypothesis of Ginjex: The availability engine,” a new ad-supported U.K. directory that focuses on real time hiring. Launched by Mark Riley, a former exec with BT Tradespace, an SMB storefront provider, Ginjex may be considered the flip side of …continue reading »

Categories: Verticals, Yellow Pages

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May 18
2011

Peter Krasilovsky on “State of Interactive Local Media” (Dec. 2010, Courtesy Marchex)

Categories: Conferences

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May 17
2011

Groupon, Quiznos Team Up for 8 Sandwich Punch Card

Groupon is moving past deal a day with a Quiznos deal on Wednesdays that will issue an eight “signature sandwich” punch card to users for $26 – roughly half off the $51.92 maximum value. Maybe buyers will indulge in some “overage” –a Snapple and chips? –while they are there. As reported by John Peltz, who …continue reading »

Categories: Deals

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, VP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, SpaBoom
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir.,, New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    Darren Waddell, EVP, Reply.com

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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